ATLANTA, GA, Nov. 9, 2007 -- The H2oAlliance, an Atlanta-based Global Water Technology Cluster, reported the opening of the first potable water customization facility in the world. The H2oInstitute will open in January 2008 in Snowpolis Technology Park in Finland, in the midst of unspoiled nature, and one of the most versatile outdoor sports, recreation and holiday centers in Europe. Estimated one million international athletes, and wellness and outdoor enthusiasts visit the destination annually.
"We are proud of the H2oInstitute, as it represents an important first step in potable water customization technology and lifestyle beverage innovation. We use Liqum Water Technology to customize water and manufacture 100% natural flavors that will contribute to well-being of people of all ages and lifestyles. We have over a decade of experience in electrochemical water technology and water customization. We will seek to establish new strategic initiatives and partnerships with brands, bottling companies, distributors, research organizations, and funding sources worldwide," said Minna LeVine, Founder and CEO of the H2oInstitute.
H2oInstitute founding partners are the leading experts in their own right. The partners include a team of electrochemists, biochemists, engineers, technology and beverage industry professionals; Liqum Water Technology, Laboratory of Biotechnology at the University of Oulu, MTT Research Center for Agriculture and Food Sciences in Finland, Department of Biology of Physical Activity and its division of Sports Technology at the University of Jyväskylä, and Measurement Laboratory for Sports at the University of Oulu.
As a world leader in potable water customization, the H2oInstitute is dedicated to supporting water research, increasing awareness about the health benefits of water, and advancing use of real-time electrochemical water monitoring technology to help communities and beverage companies 'Get more out of Water'.
The H2oInstitute is an institution with a social mission. Our mission is to raise awareness of the freshwater crisis, and empower people with knowledge how to become proficient in water quality management, one of the major challenges in the 21st century according to the UNESCO's world study. We recognize the urgency of managing water quality and conserving finite freshwater sources around the world. It goes without saying that every time you purchase H2oInstitute endorsed product or service, a portion of the profit will go toward a worthy water-related cause.
The H2oInsitute is located in Finland, a country with over 180 thousand lakes and a world leader in electrochemical water monitoring technology. According to UNESCO's global water study among 122 countries, Finland has the cleanest and purest water on Earth. These findings were supported in an independent study by the World Water Council.
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Also see:
-- "WaterTech Cluster launched in Atlanta, Georgia"
-- "S.A.V.E Industrial Water-Efficiency Program Holds Promise for the Companies' Bottom Lines, and the Environment"
-- "Electrochemical Water Quality Monitoring, Management and Drought"
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