Global residential water treatment market shows tremendous growth

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SAN ANTONIO, TX, Aug. 5, 2010 -- Verify Markets has just released a market research report on the global residential water treatment market. The market is expected to show remarkable growth especially in Asia and Latin America. The key factors driving sales in these regions are increasing awareness levels about poor water quality, rising disposable incomes, GDP growth, higher visibility through change in distribution channels, industrialization and urbanization.

Within Latin America, the Brazilian market continues to be dominated by local participants like Europa, Lorenzetti and Hoken. Multinational companies, such Whirlpool and Philips, have recently entered in this market.

The U.S., Western Europe, and Japan are ahead of the rest of the world in terms of maturity and technical expertise. In 2009, the largest markets were Japan, U.S., China, South Korea and India with revenues of $2.22 billion, $1.85 billion, $1.13 billion, $716 million and $588.1 million, respectively. China and India are expected to see a double-digit growth over the next 7 years.

The U.S. and Western Europe were the largest markets for point-of-entry(POE) products in 2009. Verify Markets forecasts that market revenue for POE products will remain flat in the coming years. The largest markets for point-of-use (POU) systems are currently in the USA, Japan, South Korea and China. Countertop (CT) units are the most popular units in most regions, globally. Followed closely by Under-the-Sink (UTS) units.

Regional markets tend to be dominated by local participants, with the exception of U.S. based Amway. For example, WoongjinCoway and ChunghoNais dominate the South Korean market and the companies do not operate anywhere else.

In countries like India and China, a large population base is still poor and cannot afford ultra-violet or reverse osmosis water purifiers. In order to cater to this lower middle class population several companies are launching gravity based water purifiers. One such example is the launch of Aquasure by Eureka Forbes. According to Eureka Forbes, Aquasure, the bromine-based purifier, has been able to enter close to half a million homes in 2009. Similarly, Tata Group launched an affordable water purifier known as Tata Swach, which requires no energy or running water to operate.

A complete analysis of select markets within the global residential water treatment market can be obtained at Regional and country-specific studies are also available.


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