CINCINNATI, OH, Nov. 29, 2012 -- Procter & Gamble (NYSE:PG) announced the opening of its P&G Purifier of Water plant in Singapore, which will enable the Company to produce enough of its water purification technology to save one life every hour by 2020. The powder purification technology that will be produced at the site has allowed P&G to share over 5 billion liters of clean drinking water globally, helping save nearly 30,000 lives.
“For the past 175 years, P&G has been focused on improving lives through innovative solutions that address everyday needs,” said P&G CEO, President, and Chairman of the Board, Bob McDonald. “We’ve taken that same innovation power and focused on one of our world’s biggest challenges, clean drinking water, a lack of which takes the lives of thousands of children every day. Knowing this innovation helps save lives, we’ve set our sights on a commitment to Save One Life Every Hour by 2020.”
Located in Tuas, the new P&G Purifier of Water manufacturing plant is designed to maximize limited space with vertical design and increase productivity by 67 percent with an innovative precision dosage technology. More than 200 million sachets are expected to be produced and distributed a year in Singapore by 2020, making more than two billion litres of clean drinking water accessible to children and families around the world through the P&G Children’s Safe Drinking Water Program.
“P&G has been a committed partner of our disaster relief efforts in the region,” added James Quek, Executive Director of World Vision Singapore, “The P&G Purifier of Water sachets are a life-saver because they are small, portable and simple to administer through our field staff.”
The powder technology produced at the Singapore plant comes in small packets, and when stirred into 10 liters of dirty water, causes heavy metals, dirt, and parasites to pull together, then fall to the bottom of the container. This water can be strained through a filter cloth and after 20 minutes, the disinfectant in the powder leaves the water clean enough to drink. Since 2004, P&G has worked with more than 120 organizations to provide these packets in more than 65 countries, raising awareness of this significant global issue and stepping up to help solve the complex problem through innovation. The new manufacturing plant is expected to produce more than 200 million sachets a year by 2020, preventing 80 million days of illness and saving more than 10,000 lives every year.
About Procter & Gamble and the Children’s Safe Drinking Water Program
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
The P&G Children's Safe Drinking Water Program (CSDW) is a non-profit initiative that has provided 5 billion litres of clean drinking water to people in need since 2004. CSDW has partnered with a diverse network of organizations to help distribute water purification sachets in developing countries. To learn more about the P&G CSDW Program, and see how the water purification sachets work, please visit www.csdw.org.