One of largest single-day water relief efforts in history to be held in March

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Jan. 3, 2014 -- One of the largest single-day water relief efforts in history will be held on March 22, 2014, to commemorate World Water Day. Coordinated by Waves for Water, the event -- called "100K World Water Day" -- is a multi-nation water-relief effort, aimed at bringing clean water to 100,000 people in just one day.

With support from Hurley H2O, teamriders and athletes will join five groups of "Clean Water Couriers" to five different parts of the globe -- Brazil, Haiti, Indonesia, Liberia and Nicaragua -- and distribute water filtration units. The goal is to distribute 1,000 water filters on March 22, 2014.

"Our goal with this initiative is to create a measurable, large-scale action, on a day when the entire world has its eyes and focus on water," said Waves For Water Founder Jon Rose. "We hope that our pledge to provide access to clean water for 100,000 people on this one day will help trigger the masses into taking similar action throughout the following years. World Water Day is already happening; all we're doing is coordinating efforts to raise the stakes and maximize the impact."

World Water Day began in 1993 as a means of bringing attention to the importance of fresh, clean water, as well as serving as an advocacy platform for the sustainable management of freshwater resources. Twenty years later, Waves For Water and Hurley H2O plan to bring even more global attention to World Water Day. Fundraising for 100K World Water Day is set to launch January 1, 2014, leading into World Water Day.

About 100K World Water Day

To learn more about Waves For Water and 100K World Water Day, or to make a donation, visit wavesforwater.org. For more information on Hurley H2O, visit hurley.com/h2o

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