Innovative water sector communications practice to be launched

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WASHINGTON, DC, Jan. 27, 2014 -- An innovative water sector communication practice will soon be launched by Environics Communications in partnership with noted water communication expert and accredited business communicator Donna Vincent Roa, Ph.D.

Environics' Water Sector Communication practice will be part of its existing Sustainability & Clean Energy practice, which provides public relations and marketing communication counsel and services to clients who advocate behavioral changes that help the environment, market sustainable products or services, and provide alternative sources of clean energy for consumers and industry.

Roa is a certified sustainability and CSR practitioner who previously served as the public affairs director and director of science communication in the Environmental Protection Agency's (EPA) Office of Research and Development. She also worked at the World Bank Water and Sanitation Program, where she directed the brand revitalization and wrote the organization's global communication strategy. Roa consults to the United Nations and World Bank, as well as to nonprofits, for-profit organizations and water technology companies.

A member of the Water Environment Federation (WEF) and serving on the Executive Committee for their Technical Exhibition and Conference (WEFTEC) Innovation Pavilion, Roa regularly contributes to the BlueTech Research blog; authors her own blog, Speaking Up About Water; and runs the Top 50 Water Blogs annual evaluation. She has also served on the abstract evaluation team for Singapore International Water Week.

Environics' experience in water-sector communication includes such clients as the Canadian Water Network, TD Friends of the Environment Foundation, Toronto Hydro Corporation, the Water Design-Build Council, and the World Wildlife Fund, among others. In addition, the agency has experience working with companies, associations and nonprofit organizations in such areas as recycled paper and packaging; forestry and wildlife preservation; wind energy, electric energy conservation, battery technology and alternative energy sources; sustainable city planning; standards development for hydrogen fuel cells; and development and demonstration-stage clean technology products.

"Water usage, conservation, policy, and technology innovation are hot topics for government leaders, corporate executives, communities, and individuals in the U.S. and worldwide," said Dave Groobert, U.S. general manager for Environics Communications. "Being able to communicate effectively on water-related issues is a critical need for many government agencies, utilities, water technology companies, and private organizations."

About Environics Communications

Founded in 1994 and now with 120 staff in the United States and Canada and annual fee income of more than $15 million, Environics Communications Inc. is a full-service, management-owned public relations and marketing communication agency focusing primarily on the association/nonprofit, advanced technology, financial services, health sciences, sustainability & clean energy, water and consumer sectors. For more information, visit www.environicspr.com/us.

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