SMYRNA, Georgia, May 22, 2003 - Arch Chemicals, Inc. has received the bronze award for "Best in Advertising 2002" by the American Water Works Association (AWWA) for the company's "Betty Briquette" advertisement about its Constant Chlor® municipal drinking water treatment system that uses a briquette form of Arch's dry, calcium hypochlorite water sanitizer.
The award will be presented at the AWWA's annual conference in Anaheim, CA, on June 16, 2003.
The American Water Works Association's advertising awards are presented to firms whose advertising reflects a high degree of visual magnetism and a clear-cut, logical explanation of a product or service's benefits.
The Betty Briquette advertisements, which have been part of an ongoing campaign for more than two years, were created by The MacLyn Group, a marketing firm based in Downers Grove, Illinois. Reminiscent of classic cartoons, one recent ad features a "female" briquette complete with arms and legs and a fetching smile standing atop an Olympic-style winner's platform, while figures representing rival chlorine bleach and gas systems look up with envy. The MacLyn Group was established in 1996 and specializes in cutting-edge creative and solutions-based campaigns for their clients.
Headquartered in Smyrna, Georgia, Arch Chemicals' HTH Water Products business is a leading supplier of feeder systems and calcium hypochlorite sanitizers for use in treating municipal drinking water, commercial swimming pool water and water used in industrial applications. The business, which is the world's largest producer of calcium hypochlorite, also supplies HTH® and other brands of swimming pool sanitizers for use in residential pools worldwide. Arch has been a pioneer in the dry chlorine water purification industry since 1928, and its unique, calcium hypochlorite briquettes provide consistent feed-rate chlorination to the municipal industry.
Headquartered in Norwalk, Connecticut, Arch Chemicals, Inc. (NYSE: ARJ) is a global specialty chemicals company with approximately $1 billion in annual sales. Arch and its subsidiaries have 3,000 employees and manufacturing and customer-support facilities in North America, South America, Europe, Asia and Africa. Together, they have leadership positions in four key business segments -- Microelectronic Materials, Treatment Products, Performance Products and Other Specialty Products -- where they serve customers with forward-looking solutions to meet their chemical needs. For more information, visit the Company's Web site at www.archchemicals.com.
