MONTGOMERY, AL, Apr. 26, 2012 -- For years, Copperwing has offered clients in the water and wastewater industries comprehensive branding services, including strategic and media consultation, creative services and design.
Adding to those offerings, Copperwing has announced its hiring of Natalie Panciera as Media Planner and Buyer for the firm. She is responsible for the development of multimedia plans, strategies and campaigns in support of the client's goals and objectives.
Panciera previously served as an associate media buyer and planner for Birmingham's Intermark Group, where she purchased traditional, digital and social media for various clients. In addition to having drafted client budgets and strategies, she also brings to Copperwing experience creating competitive audits involving search engine optimization (SEO) and search engine marketing (SEM) within a branding context. Panciera graduated cum laude from the University of Alabama with a BA in communications.
Copperwing is a creative consultancy offering design, digital media and integrated brand management services. Based in Montgomery, Alabama, the firm serves local, regional and national clients. For more information, find Copperwing on Facebook and Twitter or visit www.copperwing.com.
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