IRVING, TEXAS, Oct. 26, 2015 -- Following the recent sale of the company, Hanson Building Products has officially changed its name to Forterra.
The new name reflects the company's strength, its focus on the future, and its continued dedication to providing premier products and services. Likewise, the name Forterra captures the company's essence and purpose -- giving form ("For-") to the earth ("-terra").
The company will continue to operate its five U.S. and Canadian divisions -- Pressure Pipe, Pipe & Precast, Structural Precast, Brick, and Roof Tile -- as well as its Building Products division in the United Kingdom, and plans to continue production of all existing product lines through its more than 130 facilities.
"The Forterra name and logo have replaced Hanson, but this is a change of branding only. Our company remains committed to the excellence and integrity our customers and the industry as a whole have come to expect," said Jeff Bradley, CEO at Forterra. "In fact, we're taking this rebranding opportunity to reinforce our mission and bolster our values: safety above all, getting it done right, and leading by example."
The new name is effective immediately and will be implemented across the company's products, services and communications throughout 2015 and into first quarter of 2016. Company emails and web addresses will also change to the Forterra name.
For more information about Forterra, visit www.forterrapipeandprecast.com.
See also:
"Hanson Pipe becomes largest North American pressure pipe manufacturer"
"Products & Services: Traveling exhibit"
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