Proactive communication is essential for the new Lead and Copper Rule

Steve Estes-Smargiassi, director of planning and sustainability for the Massachusetts Water Resources Authority, explains the effects of the Lead and Copper Rule Revisions for utility communication.

Bob Crossen

Aug. 14, 2023

The U.S. EPA’s Lead and Copper Rule Revisions bring significant effects for utility’s public relations. Utilities will need to deal equitably with contamination risk while taking a proactive and nuanced approach to communication.

In this video Steve Estes-Smargiassi, director of planning and sustainability for the Massachusetts Water Resources Authority, talks about the positives and negatives of the new Lead and Copper Rule when it comes to utility communication, as well as best communication practices.

About the Author

Bob Crossen

Editorial Director

Bob Crossen is the editorial director for WaterWorld Magazine, Wastewater Digest, Stormwater Solutions, and Water Quality Products, which compose the Endeavor Business Media Water Group. Crossen graduated from Illinois State University in Dec. 2011 with a Bachelor of Arts in German and a Bachelor of Arts in Journalism. He has worked in business-to-business journalism covering the drinking water, wastewater, stormwater and point-of-use/point-of-entry markets since April or 2016. Crossen can be reached at [email protected] or 847.954.7980.