ATLANTA, GA, Feb. 20, 2008 -- The Weather Channel announced the availability of public service announcements focusing on water conservation. While they will run on The Weather Channel, the PSAs will be offered free for use by media outlets, governmental agencies and environmental groups. These PSAs offer great "green" tips to help raise awareness on how to conserve the water supply, especially as the country experiences record high temperatures and major droughts in multiple areas.
The spots feature on-camera meteorologists from The Weather Channel, including Dr. Heidi Cullen, Stephanie Abrams, Mike Bettes, Paul Goodloe, and new climate anchor Natalie Allen. Each PSA is 15 seconds, and can be run with another to fill a 30-second time slot. The PSAs do not specifically mention drought, therefore can be re-used as needed. Some topics include:
• Collect water for use elsewhere
• Adjust outdoor sprinklers
• Fix leaky faucets
• Use a low-flow shower head
"The Weather Channel's mission is to ensure that people are prepared and safe during all types of weather conditions," said Lynn Brindell, EVP of strategic marketing for TWC. "We have the trust and expertise to provide this information to the public, and we hope these tips will help people understand that making simple changes can make a big difference."
Both a leader in the area of climate change and in public safety education, The Weather Channel strives to help educate viewers about environmental topics and concerns. These PSAs are available to you to play on air or online. To view or download the spots, go to www.climate.weather.com/promo/waterconservation.html.
Broadcast quality beta tapes are also available.
An advocate for environmental efforts, The Weather Channel has adopted a broader Forecast Earth initiative, which intends to educate viewers about climate change and empower them to make a difference. In addition to reaching out to viewers, the all-weather network implements "green" efforts throughout the company, such as water conservation and use of environmentally friendly materials. The company's new HD studio will be built according to LEED standards. The series, Forecast Earth, is an hour-long show where climate news meets green living.
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