'Clean Bay Campaign' Wins Award

SAN FRANCISCO, CA, Oct. 2, 2007 -- The Clean Bay Campaign, an effort to raise public awareness in order to reduce pollution of the San Francisco Bay, has won an award from the Friends of the San Francisco Estuary as an outstanding environmental project under the Comprehensive Conservation and Management Plan. The award will be presented to the creators of the campaign at the Biennial State of the Estuary Conference in Oakland on Oct. 16, 2007.

The Clean Bay Campaign was created as a media and public relations concept by OneWorld Communications, a San Francisco advertising agency, with the City of Palo Alto's Regional Water Quality Control Plant, in partnership with Save the Bay.

The Campaign creatively promotes awareness among residents that they live in a watershed, by showing images of their everyday life, and potential sources of pollution, as if residents lived under water, in the San Francisco Bay itself. It promotes environmental health by educating residents about which commonly used substances can harm waterways, and how to dispose of them correctly. "We're all in it together." is the campaign slogan.

Palo Alto Mayor Judy Kleinberg hosted other South Bay mayors and officials and members of the press to launch the Clean Bay Campaign, in March of 2006. "Our biggest concerns for the health of San Francisco Bay are the day-to-day actions of the many people living in our Bay watershed," Mayor Kleinberg said. "Every single individual can -- and must -- take actions that keep pollutants out of local waterways. Our campaign tells you how."

In addition to public relations efforts, the campaign has been communicated through a new website www.cleanbay.org, and advertisements in newspapers, TV, radio, cinema theaters and on the sides of buses in the South Bay area.

Friends of the San Francisco Estuary: http://sfep.abag.ca.gov/soe/

###