Pall Water changes name to Aria Filtra
Pall Water, a water treatment solutions provider, is changing its name to Aria Filtra in response to the brand joining Trojan Technologies Corp.
A new logo, visual identity, and updated website accompany the name change.
"Aria Filtra celebrates our decades of experience in filtration by combining the name of our industry-leading solutions (Aria) with the Latin word for filter (filtra)," said Daniel Benitez, general manager of Aria Filtra. "For our customers and associates, Aria is already linked to high performance, durability, and longevity, and now as part of our new name, it speaks to our reputation for delivering high-quality water through our proven filtration technologies and deep expertise."
Aria Filtra's ultrafiltration, microfiltration, reverse osmosis, and mobile water treatment solutions are in use on six continents, delivering more than two billion gallons of installed capacity daily.
While the brand name has changed, Aria Filtra's staff, solutions, and membranes are remaining the same.
"Trojan Technologies is pleased to welcome Aria Filtra to our family of innovative water technology brands," stated Tom Siller, president of Trojan Technologies. "Trojan and Aria Filtra are both passionate about delivering high-quality, high-performance solutions that impact one of Earth's most important resources: water. Through our shared commitment to engineering excellence, we look forward to delivering the solutions, expertise, and innovation that help customers meet their water quality goals."