Proactive communication is essential for the new Lead and Copper Rule
The U.S. EPA’s Lead and Copper Rule Revisions bring significant effects for utility’s public relations. Utilities will need to deal equitably with contamination risk while taking a proactive and nuanced approach to communication.
In this video Steve Estes-Smargiassi, director of planning and sustainability for the Massachusetts Water Resources Authority, talks about the positives and negatives of the new Lead and Copper Rule when it comes to utility communication, as well as best communication practices.
About the Author
Bob Crossen
Editorial Director
Bob Crossen is the vice president of content strategy for the Water and Energy Groups of Endeavor Business Media, a division of EndeavorB2B. EB2B publishes WaterWorld, Wastewater Digest and Stormwater Solutions in its water portfolio and publishes Oil & Gas Journal, Offshore Magazine, T&D World, EnergyTech and Microgrid Knowledge in its energy portfolio. Crossen graduated from Illinois State University in Dec. 2011 with a Bachelor of Arts in German and a Bachelor of Arts in Journalism. He worked for Campbell Publications, a weekly newspaper company in rural Illinois outside St. Louis for four years as a reporter and regional editor. Crossen can be reached at [email protected].