Somerset, NJ, June 4, 2002-- Sorbent Products Company (SPC) is proud to introduce Jacquelyn Cho as its new Director of Marketing. Jacquelyn brings years of accomplished professional experience in marketing, product branding and development to the SPC team.
"She is an excellent fit for SPC," said President Michael P. Hobin. "SPC has long been known for its quality products and strong brand name. Jacquelyn Cho will further our efforts to effectively communicate our continuous research and development, as well as constant introductions of new products and improvements to existing products to the marketplace. We are pleased to have such a seasoned professional to accomplish this. ," He added.
Mark Johnson, Vice President of Sales and Marketing at SPC, said "I'm looking forward to working with Ms. Cho. Her addition further emphasizes our commitment to customer satisfaction and positive communication about marketplace needs."
A graduate of Rutgers University and The School of Business of New Brunswick, NJ, Jacquelyn Cho has developed and fine-tuned her skills in the marketing departments of national and international companies, most recently with Belgium-based KIPLING North America which produces the leading consumer brand of travel bags and accessories, and for which Jacquelyn worked as Product Manager. She provided brand positioning and the execution of strategic marketing initiatives; implemented new product launches, and developed marketing budgets and sales forecasts. Jacquelyn is ready for the challenges of her new position, and has already begun to develop marketing strategies for several new lines of SPC products, which will be announced this summer.
Sorbent Products Company began in 1977 and since then, the company's rapid and focused expansion in the industrial sector has made SPC a recognized international leader in the sorbent market. It is a customer-driven company whose mission is to manufacture quality sorbent products, service the needs of the growing industrial market, and respond to the on-going emergency requirements of the environmental sector. This year SPC proudly celebrates its 25th Anniversary. SPC product information is available by emailing requests to [email protected].
