WASHINGTON, DC, Oct. 10, 2014 -- The new book "The Value of Water: A Compendium of Essays by Smart CEOs" -- authored and executive produced by noted water sector communication expert Donna Vincent Roa, PhD, in collaboration with the Value of Water Coalition -- is debuting internationally at the Frankfurt Book Fair held in Germany on Oct. 8-12.
Available on Amazon, other online retailers and the Value of Water book website, the publication documents views of CEOs and the most senior leaders of water utilities and associations on the value of water. It features 40 essays from industry-leading U.S. organizations, including American Water, DC Water, GE Power & Water, Kohler, Hillsborough County Public Utilities Department, National Association of Water Companies (NAWC), Xylem, Inc., and United Water, among others.
The essays inform the conversation about water's future and shows that the "business as usual" approach to our limited water resources needs to change. They also demonstrate how water can pose a threat to economic growth, reputation and profit margins, and can create value and business opportunities.
"The thoughtful and provocative CEO essays probe complex issues and provide a unique look inside the world of water," Roa said. "The book addresses how we can educate the public on the critical role of water infrastructure and the value of water, the role of technology and innovation, the water 'utility of the future,' and a range of topics that will allow readers to rethink how they use water in their daily business and personal lives."
Roa is managing partner and CEO of Vincent Roa Group and is a recognized expert in addressing communication challenges and opportunities in the public and private water industries. Roa also serves as the master strategist for Environics Communications’ North American Water Sector Communication practice, which has experience working with public companies, utilities and associations in the sector.
A global edition of the book is planned for 2015.
See also:
"AWWA publishes new guide on conveying value of water to stakeholders"
"Value of water, infrastructure challenges highlighted in new campaign"
About the Value of Water Coalition
The Value of Water Coalition includes key public and private sector leaders from the U.S. world of water. We aim to educate the public on the importance of clean, safe, and reliable water to and from every home and community, and to help ensure quality water service for future generations. For more information, visit www.thevalueofwater.org.
About Vincent Roa Group, LLC
Vincent Roa Group, LLC helps clients achieve excellence in high-stakes communication and position brand communication as a key enterprise asset. CEOs, corporate rainmakers, and water utility leaders call on Vincent Roa Group to evaluate processes, perspectives, and performance in order to align communication with their business strategies. The firm delivers "communication to improve the earth and its people™" and specializes in water, environment, sustainability, and public health. For more information, visit www.vincentroagroup.com.
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