New analysis shows concern for environment has sparked green wave in water, wastewater market

Feb. 2, 2010
SINGAPORE, Feb. 2, 2010 -- According to new analysis from Frost & Sullivan, disappearing freshwater sources due to climate changes have heralded a green drive to reduce carbon footprints and minimize wastage and costs...

SINGAPORE, Feb. 2, 2010 -- Disappearing freshwater sources due to climate changes have heralded a green drive to reduce carbon footprints and minimize wastage and costs. This green movement includes optimum water and wastewater management among utilities and industries.

Companies are increasingly resorting to green technologies to not only conserve resources but also save costs. As utilities account for a significant percent of an office's operating costs, companies are installing green technologies to make wastewater management more energy efficient and lower water bills. This move will also enhance their image as responsible corporate citizens.

New analysis from Frost & Sullivan (, Strategic Analysis of Green Technologies Market - Water and Wastewater Management, finds that the market is likely to grow in the Southeast Asian region, with the deployment of technologies from Japan, South Korea, North America, and Europe.

Governments are laying special emphasis on water and wastewater management in countries such as Malaysia, testifying the rising importance of efficient water and wastewater management.

The global market for green technologies is estimated to grow to $700.00 billion by 2010 on the back of demand for advanced and efficient distribution, collection, transfer, and treatment solutions. Desalination technology is gaining currency in dry regions, despite its limitations of low energy efficiency and operational footprint, as freshwater is increasingly in short supply. Numerous green technologies are being used for optimum water and wastewater treatment and promoting green and sustainable environment.

"For example, conventional water and wastewater treatment is being replaced by cost-effective and environment-friendly membrane technology for efficient purification," says Frost & Sullivan Consultant Melvin Leong.

The advances in green technologies notwithstanding, users are reluctant to adopt them due to their huge investment costs. Green technology providers need to educate customers about the long-term benefits of their solutions, compared to conventional technologies. Manufacturers need to invest in research and development to create sustainable solutions for water and wastewater management and reduce costs. They also have to train and develop talent in their area of expertise as human resources that are skilled, qualified, competent, and productive will greatly boost the green technologies market.

"Further, governments and non-governmental organizations (NGOs) could offer financial grants and incentives to businesses to help build their competencies and support the researchers undertaking green technologies in water and wastewater management," notes Leong.

If you are interested more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at [email protected], with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

Strategic Analysis of Green Technologies Market - Water and Wastewater Management is part of the Environmental Growth Partnership Services program, which also includes research in the following markets: Energy Efficiency Series - Waste To Energy - Biological & Thermal Treatment, Strategic Analysis of Green Technologies Market - Energy Efficiency (HVAC, BAS, and Lighting), and CDM - Strategic Analysis for Growth Opportunities in Asia. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit