In this webinar we’ll start with an in-depth look at crowdsourcing: what it is, its key elements, and how big brands to local non-profits are using it to leverage the power of the masses to amplify their message, gain support, and fund their campaigns. We’ll take a look at the worldwide potential of crowdsourcing, the challenges involved, and how to know when it’s a good fit (or not). Goetz will then walk us through the five essential elements of a successful crowdsourcing plan, the pitfalls to avoid, and how you can create and implement an effective crowdsourcing program for your next project. And finally, we’ll take a tour of crowdsourcing “in action” with a look at real-world case studies demonstrating the best (and the worst) of crowdsourcing, and how – when done right – crowdsourcing can engage and enable your advocates and volunteers, introduce new ideas and messages, tap new sources of funding, and transform your communications and public outreach.
Learning Objectives
Attendees can expect the discussion and education of the following learning objectives:
Understand crowdsourcing, its key elements, opportunities, challenges, and applications.
- Understand crowdsourcing, its key elements, opportunities, challenges, and applications.
- Learn the five essential elements for a successful crowdsourcing program.
- Learn how to create and implement an effective crowdsourcing campaign.
- Learn what works (and doesn’t) and how to evaluate if crowdsourcing is a good fit.
Date: Thurs., Jan. 28th @ 11 a.m. PST / 2 p.m. EST, 1-1.5hr*
Presenter: Melanie Goetz, MBA
Communications Strategist,
Hughes & Stuart
Credits: 1 PDH / 0.1 CEUs
Cost: $79
