Californians Remain Concerned about Future Droughts; Support Recycled Water as a Long-Term Solution for Water Security

April 30, 2018

Although 2017 brought significant rainfall to a dry state, Californians remain very concerned about future droughts, and the vast majority support using advanced technologies to generate new water supplies when needed.

A statewide survey conducted in late 2017 found that an overwhelming majority of California residents believe another drought is looming, and they are concerned about future water supplies. The survey findings provide an interesting comparison with similar research commissioned in California in 2015, during the fourth year of the state’s historic drought.

The survey results, released today by Xylem Inc. (NYSE: XYL) a leading global water technology provider, showed that nearly three-quarters of Californians support using recycled water as an additional local water supply, regardless of water shortages.

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The vast majority of Californians – 87 percent of survey respondents – reported that they are willing to use recycled water in their daily lives. This is a modest two-percent decline from the support expressed during the drought.

“California residents have not forgotten the pain of the recent drought,” said Ron Askin, Xylem Vice President of Water Utilities, North America. “We conducted this survey to better understand Californians’ perception about water supply and recycled water during both drought and non-drought conditions. It is encouraging to see continued strong and widespread support for recycled water as one solution to building water resilience in California.”

The survey also revealed implications for public policy about recycled water for personal use.

Californians across the political spectrum expressed support for recycled water as a long-term sustainable solution, regardless of water shortages. They expect to receive rebates, reduced costs or other incentives for using recycled water. Almost 90 percent of respondents said they would support using recycled water if it reduced their monthly water bill, and the same percentage supports statewide actions by water agencies to adopt recycled water as a standard practice to prepare for future droughts.

Almost 90 percent of respondents continue to believe that technologies used to purify water are effective, an increase of three percent from the 2015 survey. Furthermore, California residents are more willing to use recycled water for personal household purposes after learning more about the technologies used to purify the water. For example, after reading about the treatment process, 75 percent of Californians surveyed in 2017 reported that they are likely to trust the treatment process that is used to purify recycled water.

“The survey findings underscore the importance of public education in building support for water reuse,” continued Mr. Askin. “The survey respondents reported a higher likelihood to use recycled water for bathing, cooking or drinking after they read about the treatment process.”

About the survey
In Fall 2015, Xylem commissioned an online public opinion survey to gauge Californians’ perceptions of recycled, purified, and reclaimed water. This survey was conducted in three waves, using three different terms: Recycled/Purified/Reclaimed among a total audience of 3,004 California residents. Respondents were representative of the general California population, based on age, gender, and region.

Building on the findings from the inaugural survey, the Fall 2017 study continued to track California residents’ perceptions of using “Recycled Water” and their understanding of the technology used to treat it. The 1,000 respondents to the 2017 survey were also representative of the general California population, based on age, gender, and region. Both surveys were conducted by Edelman Intelligence.

About Xylem
Xylem (XYL) is a leading global water technology company committed to developing innovative technology solutions to the world’s water challenges. The Company’s products and services move, treat, analyze, monitor and return water to the environment in public utility, industrial, residential and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced infrastructure analytics solutions for water, electric and gas utilities. The Company’s more than 16,500 employees bring broad applications expertise with a strong focus on identifying comprehensive, sustainable solutions. Headquartered in Rye Brook, New York with 2017 revenue of $4.7 billion, Xylem does business in more than 150 countries through a number of market-leading product brands.

The name Xylem is derived from classical Greek and is the tissue that transports water in plants, highlighting the engineering efficiency of our water-centric business by linking it with the best water transportation of all – that which occurs in nature. For more information, please visit us at