AWWA Event Displays Latest Innovations

Cutting-edge technologies, services, products and ideas that are poised to impact the water industry will be displayed at the New Product Technology Showcase, an exclusive attraction at the American Water Works Association’s (AWWA) 2005 Annual Conference and Exposition (ACE05), June 12-16, at the Moscone Center in San Francisco, CA.

May 1st, 2005

Cutting-edge technologies, services, products and ideas that are poised to impact the water industry will be displayed at the New Product Technology Showcase, an exclusive attraction at the American Water Works Association’s (AWWA) 2005 Annual Conference and Exposition (ACE05), June 12-16, at the Moscone Center in San Francisco, CA.

ACE05 is expected to draw more than 12,000 water professionals and 500 exhibitors. It will feature a professional program with more than 100 sessions and 17 in-depth Sunday Workshops - the largest professional program of any industry conference. Topics covered will include infrastructure management, security, emerging issues, water conservation and water resources, and legislative and regulatory issues.

The New Product Technology Showcase debuted at ACE04 last year. The exhibit highlights the latest in new products and technologies. It will also provide attendees with the opportunity to speak with representatives of the participating companies and vote for the most useful new product.

“Water professionals count on ACE to inform them, and The New Product Technology Showcase gives participants a focused venue to experience the best new ideas and products,” said AWWA Executive Director Jack Hoffbuhr. “It was very popular at last year’s ACE, and there were some extraordinary exhibits. Who knows? The next great innovation in water quality may be on display this year.”

To qualify for the Showcase, the featured products and technologies must meet special requirements. Points are given for being a new product or an enhancement, having a significant impact on the industry, being market ready, and being an AWWA member.

Exhibitors are selected by a ad hoc committee from the AWWA Manufacturers/Associates Council, and the competition to get in can be tough - one-third of companies who applied for the Showcase last year were admitted.

In March, AWWA announced that exhibit space at its 124th Annual Conference and Exposition had already sold out.

“The exposition is always a highlight of the conference,” Hoffbuhr said. “Selling out this early is quite an accomplishment and underscores the importance of ACE to the water industry.”

The ACE05 Exposition will feature products and services from all aspects of the water industry, including water and wastewater treatment; hydrants, pumps, pipes, tanks and valves; disinfection equipment; analysis and testing; meters; and a host of other technologies. It offers attendees the chance to see all products and services under one roof, meet face-to-face with suppliers and address specific issues, and experience products for themselves.

For more information on the conference and registration, visit www.awwa.org/ace2005 or call 800-926-7337.

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