Water Quality is Top Concern Among Americans, Poll Shows

More than half of Americans say they have concerns about the quality of their water as more people become educated about specific contaminants and take action in their homes.

More than half of Americans say they have concerns about the quality of their water as more people become educated about specific contaminants and take action in their homes.

Those are findings from an independent survey released at WQA Aquatech USA. The random sample survey, conducted by Applied Research-West Inc., offers a look into Americans' evolving attitude about their water, especially when compared to previous polls.

"We are seeing people become more educated about water issues and finding ways to ensure water quality for their families," said Peter J. Censky, executive director of the Water Quality Association, a not-for-profit trade organization that commissioned the survey.

Among the major findings, a quarter of consumers are "extremely concerned" about the quality of their water supply, and only 45% say they are confident their water source poses no health risk. A majority of consumers are now willing to pay more for the elimination of contaminants such as pharmaceuticals. In previous surveys, less than 50% expressed this opinion. Nearly a quarter of consumers say they have primary responsibility in their home for quality water, up from 20 percent in 2008.

Regarding overall quality, specifically 49% of respondents indicate that they are concerned or very concerned about their household water supply. Further, 54% are concerned about health contaminants in tap water. And 42% of respondents stated that drinking water is not as safe as it should be.

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