Frost & Sullivan Market Penetration Leadership Award presented to Metito

Expansion of Metito Overseas Ltd. unsurpassed in leveraging wide-ranging expertise in water and wastewater treatment and desalination systems to effectively meet needs of Middle East packaged wastewater treatment plants market...

LONDON, June 8, 2005 (BUSINESS WIRE) -- The 2005 Frost & Sullivan Market Penetration Leadership Award in the packaged wastewater treatment plants market is presented to Metito for its unsurpassed expansion in the Middle East. Metito Overseas, Ltd. has leveraged its wide-ranging expertise in water and wastewater treatment and desalination systems to effectively meet the needs of the Middle East packaged wastewater treatment plants market.

"The company's emphasis on 'excellence and economy,' has underlined its credentials as a leading participant since these two ideals fulfill the specific needs of the cost-conscious and technologically advanced packaged wastewater treatment plants market," notes Frost & Sullivan Industry Analyst Suchitra Padmanabhan.

A strategic focus on meeting the rising demand from industrial applications has yielded strong competitive gains. Metito has capitalized on the ability of packaged plants to cater to the niche demands of the rapidly expanding Middle East oil industry. It has also concentrated on supplying packaged plants to a wide array of non-hazardous industries as well as municipal communities.

At the same time, constant technical improvements and recent trials with the membrane facility testify to Metito's commitment to technological excellence. Ongoing efforts to maximize reuse potential have aimed to optimize conservation and recycling in a region plagued by water scarcity.

Geographic scaling up has also been a key component of the company's success. While the Gulf region remains the company's strongest market for packaged wastewater treatment plants in the Middle East, Metito has also established a strong base in Egypt and is investigating prospects in Nigeria. Apart from these promising markets in Africa, Metito is assessing potential markets in southeast Asia and Central America.

"The key features of Metito's success include the company's motto of 'local presence and global know-how," its strategic focus on industrial clients and their needs and its established performance record that has enabled it to forge enduring relationships with industrial end-users," notes Ms. Padmanabhan.

Despite over 100 local and international participants competing intensely in a rapidly expanding Middle East packaged plants market, Metito has been able to strengthen its leadership position. Its keen understanding of regional dynamics, raft of local offices with engineers attuned to local conditions, wide range of technologies and broad product portfolio have enabled Metito to optimally service its diverse customer base.

In presenting Metito with the Market Penetration Leadership Award, Frost & Sullivan recognizes it as a company that has demonstrated strategic excellence in product innovation, marketing and sales strategies that have resulted in the largest gains in market share over the past 2-3 years.

Frost & Sullivan Awards are presented to companies that demonstrate best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. The company rigorously analyses specific criteria to determine Award recipients in a broad spectrum of market industries and landscapes. For more information, visit

Frost & Sullivan (, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Its clientele includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics.


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