SHELTON, CT, April 13, 2005 -- Industrial WaterWorld has completed its first BPA Worldwide business publication audit, which was released Feb. 11 for subscribers in the second half of 2004.
The report lists the bimonthly magazine with a qualified circulation of 30,005 subscribers. Major industries represented by readers include: Utility, Chemicals and Allied Products, Paper and Allied Products, Consultants/Contractors/Engineers, Manufacturing Facilty/Industrial Systems, Beverages, Food and Kindred Products, and Petroleum Refining and Related Industries.
Glenn J. Hansen, BPA Worldwide president, praised Industrial WaterWorld for voluntarily opening its records to independent verification and documentation of its data.
Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide report provides advertisers and agencies with assurance that what they choose to invest in does in fact reach target audiences for specific ads. BPA Worldwide auditing also helps media companies by documenting the quality of their audiences.
Copies of the initial BPA Worldwide audit report for Industrial WaterWorld will be available from BPA Worldwide or the publisher, PennWell Inc., based in Tulsa, Okla.
Industrial WaterWorld will be issuing semi-annual circulation statements in the standard BPA Worldwide format.
BPA Worldwide conducts its circulation audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA Worldwide also documents that they are qualified in the markets served by the publications.
A not-for-profit organization since 1931, BPA Worldwide (bpaww.com) is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Based in Shelton, Conn., BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Globally, BPA serves 3,000 media properties -- including more than 2,000 business-to-business (B-to-B) publications, more than 600 consumer magazines and newspapers, more than 300 Web sites, plus events, email newsletters, databases, wireless and other advertiser-supported media--as well as more than 2,600 advertiser and agency members. Visit bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
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