Value of Water Coalition announces 'Imagine A Day Without Water' campaign

Aug. 28, 2015
The Value of Water Coalition has announced the "Imagine A Day Without Water" campaign with the launch of its new website.

WASHINGTON, DC, Aug. 27, 2015 -- Today, the Value of Water Coalition announced the "Imagine A Day Without Water" campaign with the launch of its new site,

This national education campaign will raise awareness of and build public support for investment in water. "Imagine A Day Without Water" will take place October 6-8, 2015, across the country with participation from partner organizations, water providers, local elected officials, and more.

"'Imagine A Day Without Water' is an opportunity for every organization and individual that cares about water and the systems that bring it to and from homes and businesses to stand together for our most precious resource," said Radhika Fox, president of the U.S. Water Alliance and director of the Value of Water Coalition.

"Across the country, organizations are making plans to raise awareness and educate the public about the serious state of our aging water infrastructure systems and the tremendous benefits of investment. There are countless ways for folks to get involved, so we hope everyone will use the resources on our website to find an idea that works for them."

Partners who are interested in participating are encouraged to create their own event or content to spread the message about the importance of investing in water infrastructure. Examples of what organizations can do to participate include: invite local leaders and the press to tour a water treatment facility, work with the local mayor or city council on a proclamation or resolution, create a social media campaign, write an op-ed, and more.

The website offers participating organizations a central location for accessing materials to assist in the planning and production of events. Site materials include: 11 ideas for how to participate; a messaging guide; tips for planning a press event; an op-ed template; and a toolkit for ads, with horizontal and vertical print ads, billboards and more.

See also:

"Infrastructure Week 2015: Value of Water Coalition spotlights innovative water projects"

"Water Week 2015: Value of Water Coalition celebrates clean water investments"

About the Value of Water Coalition

The Value of Water Coalition includes key public and private sector leaders from the U.S. world of water. We aim to educate the public on the importance of clean, safe, and reliable water to and from every home and community, and to help ensure quality water service for future generations. For more information, visit


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