Veolia, Water Council launch nationwide competition to advance water entrepreneurship

In an effort to promote entrepreneurship and economic development while fostering sustainability efforts in the field of water, Veolia, The Water Council and Wisconsin Economic Development Corporation will launch a unique nationwide competition that will help support this endeavor.

April 16, 2015 -- In an effort to promote entrepreneurship and economic development while fostering sustainability efforts in the field of water, Veolia, The Water Council (WC) and the Wisconsin Economic Development Corporation (WEDC) have reached an agreement to launch a unique nationwide competition that will help support this endeavor.

Veolia and the two organizations agreed to work together to develop a new, two-year program called "POW! emPowering Opportunities in Water." The joint program will provide a special opportunity for innovators and social entrepreneurs to fast-track water-related ideas that can improve sustainability and resiliency efforts in the field of water.

Under the parameters of the agreement, Veolia and WC would issue a nationwide challenge to entrepreneurs and start-up companies revolving around specific areas of interest. Startups that have the highest likelihood of solving the challenge will be chosen to enter the program.

"This further validates that Southeastern Wisconsin is the nation's home of water technology commercialization and entrepreneurship," said Governor Scott Walker. "In recent years, Milwaukee has seen a dramatic increase in the number of startups attracted to the Global Water Center, and we are pleased to develop this program with a global leader in optimized resource management."

Submission guidelines and further details about the "POW!" program will be announced soon. "This program provides a great opportunity for emerging water technology companies to take the next step by partnering with The Water Council and the technical experts at Veolia," said Reed Hall, secretary and CEO of WEDC. "WEDC is very pleased to be part of this partnership."

Dean Amhaus -- president and CEO of WC, who signed a memorandum of understanding in Paris with Laurent Auguste, Veolia's senior executive vice president of Innovation and Markets -- added, "Milwaukee is truly the home of water technology and water entrepreneurship in the U.S., as seen by the increasing number of startups that have been attracted to the Global Water Center since its opening."

See also:

"Water Council receives cluster grant under Regional Innovation Strategies program"

"Milwaukee Global Water Center Provides Research, Accelerator Platform for Existing, Emerging Companies"

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