You may have noticed we at Water & Wastewater International are finding new ways to get you news and interesting articles that give you broader insight into the latest methods to achieve clean water and sanitation goals – and get it to more of you.
As well as our print magazine, which some of you hold in your hands right now, more today may be reading this via a digital version of the magazine that's available as a Smart PDF that you can download directly to your computer and peruse at your leisure, whether at the office or home.
In WWi's most recent Sworn Statement of Circulation – available online for this issue – you'll see not only a full breakdown of our readers by geographical region, industry type, job function, products and systems, purchasing influence, and population served by water system. You'll also see that we've basically more than doubled our circulation, from 11,000 to nearly 24,000 subscribers.
We've been doing these Sworn Statements for at least four years now as a testament to the strength of our circulation – you, the readers – and its professional influence. I believe we're the only publication in our market niche that reports its circulation in such detail.
In last year's statement, just over half of you preferred to receive WWi via print, with nearly 37% of total readers from Europe, 33.3% from Asia and the rest in varying percentages from the rest of the world: Mideast - 10.4%, Africa - 7.8%, South America - 5.2%, Asia Pacific 2.9%, North America - 2.4%. Today, about 75% of you receive the magazine via the Smart PDF digital version, with 38.4% of all readers from Asia, 32.3% from Europe, 7.7% from North America, 7.2% from South America, 5.6% from the Mideast and 2.8% from Asia Pacific. And numbers have jumped in all categories.
What does this mean?
By now, we all know the strength of the Internet. Digital delivery is more reliable than mail in most cases. With the digital version, we know right away whether the magazine was delivered, opened and downloaded. It's more immediate, i.e., readers don't have to wait a week (Germany), two weeks (Brazil), three weeks (Japan, Australia) or three months (Mexico) to get it. Being a Smart PDF, i.e., interactive, there are immediate clickthrough capabilities via hyperlinks on all web and email addresses, whether in ads or articles. All ads have direct lead generation reporting. And beginning with the last issue, hyperlinks to corresponding new items on our website are also available on select sections of the magazine, i.e., "Making Waves" headlines in the Worldwide News section and the Web Promo on the last page.
