May 28, 2002 -- Citect (formerly Ci Technologies) announced a corporate name change approved by shareholders at its recent AGM as part of an overall 'growth by design' strategy that incorporates new product offerings, strengthened channels of distribution and more effective marketing.
"As we implement our strategy, we are undergoing fundamental changes in our corporate structure, business processes and the way we go to market," says Wayne Morris, CEO and Managing Director of Citect.
"These changes include a complete restructuring of our brand architecture to leverage our core product Citect. This is reflected in our company name change from Ci Technologies to Citect and in the rebranding of our products, which are now prefaced by 'Citect'".
Changes to the Company name and branding to leverage its core brand, Citect, have been supported by the launch of its new website. In an initiative aimed at improving service to customers and partners, www.citect.com, features innovative new functionalities including a powerful search engine, fast navigation system and personalized access to exclusive Citect material and information.
As well as a new url which reflects the company name change, the website features innovative new functionalities including a powerful search engine and fast navigation system.
Unique to this website is the MyCitect area which gives personalized access to exclusive Citect material and information. With multiple account membership types, depending on their level of access, MyCitect users can download anything from MyCitect News to latest product releases, service packs, knowledgebase articles and other on-line customer support and partner services.
Citect is a specialist in Industrial Automation and Information Management. Its CitectSCADA/ HMI and Plant2Business software are complemented by an international network of Professional Services and Customer Support and Training offices.
Citect solutions are enhanced by partner programs and are sold in numerous industries, including water and waste water, facilities monitoring, gas pipelines, mining, dairy, food processing, pharmaceuticals and power distribution.
Citect is headquartered in Sydney Australia, has offices in Australia, USA, Europe, China and Africa, and its products are distributed in more than 40 countries worldwide. www.citect.com
