WaterBriefs: Cashing in on $15B global residential water treatment equipment market

Also in this report: Grundfos' E. Europe growth continues; GE antiscalant replaces acid dosing at Aruba desal plant; Mexico confirms multiple projects for Latin infrastructure event; Texas city extends Severn Trent contract; Kinder Morgan to sell Terasen Water & Utility Services; United Utilities picks Enea database; NW Pipe gets $10M order; American States' Calif. rate increase approved; Hydroxyl Systems nabs $6M Royal Caribbean wastewater deal; TTCM China lands $1.8M in new pipe contracts...

In other news below:
-- Grundfos establishes new company in Romania - continues rapid growth in E. Europe
-- GE's antiscalant technology successfully replaces acid dosing in Aruba desal plant
-- Mexico confirms multiple projects for Latin infrastructure event
-- Pasadena, Texas, extends contract with Severn Trent Services
-- Kinder Morgan to sell Terasen Water & Utility Services
-- United Utilities selects Enea's Polyhedra database for massive UK water supply system
-- Northwest Pipe announces $10 million order, provides 4Q outlook
-- American States Water wins approval by CPUC of rate increases
-- Hydroxyl Systems nabs $6M Royal Caribbean contract for CleanSea wastewater technology
-- OMNI announces key personnel appointments
-- TTCM China announces $1.8 million in new pipe contracts
-- Kadant receives order for over $7 million from major linerboard producer in China
-- Modine to receive Cooling Innovation Award at AHR Expo
-- $310K DOE grant to ThermoEnergy for zero-air-emission industrial power plants

Analysis: $15B global residential water treatment equipment market
PALO ALTO, CA, Jan. 17, 2006 (PRNewswire) -- Globally raising consumer awareness about quality of drinking water is propelling expansion in the residential water treatment equipment market. Consumers are looking for treatment units that offer comprehensive contaminant removal and satisfy in terms of price and aesthetics.

New analysis from Frost & Sullivan, "Global Competitive Environment in the Residential Water Treatment Equipment Markets," reveals that revenues in this industry exceeded 15.0 billion in 2005. Billing from Asia alone accounted for 2/3rds of the share. Frost & Sullivan estimates that the size of the market will reach $41.53 billion by 2011.

"Out of 550 million urban households, globally penetration of water treatment equipment has been less than 22 percent," says Frost & Sullivan Program Manager & Senior Industry Analyst Sunitha Mysore Gopal. "There is a huge demand-supply gap, promising opportunities for everyone active in the residential water treatment equipment market."

Across the globe, every fourth house has a residential water treatment unit. It's estimated that every second household will have a unit by 2008 and every single household will have a water treatment unit by 2011.

To capitalize on these prospects, manufacturers, assemblers, distributors, and installers are developing strategies that make installation of water treatment equipment a regular household necessity. Apart from this, market participants are spending huge amounts of money in educating consumers about the efficacy of water treatment equipment over similar substitute goods such as bottled water, which are more familiar to the end users.

User education combined with aggressive marketing is likely to step up competition among existing market participants. Although this can boost the sales of equipment, the lack of radical advancement in technology is likely to make price the main differentiator in the residential water treatment equipment' markets.

Larger participants offering products that are manufactured in Asian countries at lower costs further intensify pricing pressures, making it difficult for the smaller participants to compete on price.

"As the end users are price sensitive, cost becomes an important factor in the purchase decision of water purification equipment," notes Gopal. "Nonetheless, growing health consciousness and the need to raise the quality of drinking water are set to spur the development of water treatment products."

This research service includes current and future revenues generated by residential water treatment equipment globally. It is designed to give industry participants the opportunity to learn more about the underlying trends, which shapes the current and future trends in world residential water treatment equipment markets and can quickly cash in on the opportunities. A total of more than 55 countries were profiled for this research. Major regions covered include North America, Asia, Europe, and Latin America.

Highlights include market overview, revenue information on sub segments of the market such as: Point-of-Entry, Point-of-Use Countertop, Point-of-Use Faucet Mount, Point-of-Use Under-the-sink, Point-of-Use Pitchers and Aftermarket segments.

Global Competitive Environment in the Residential Water Treatment Equipment Markets (F455) is part of the 9319-A4 subscription. The study provides detailed insights into recent developments and trends in the residential water treatment market. It also discusses the prevailing market drivers as well as industry challenges and gives an overview of the market revenues and shares. Executive summaries and analyst interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For a virtual brochure or other information, contact Trisha Bradley (trisha.bradley@frost.com) or visit www.frost.com or www.environment.frost.com.

Also see: "Drinking water homeland security issues continue to draw market innovators - Frost & Sullivan"

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Among other recent headlines:

Grundfos establishes new company in Romania - continues rapid growth in E. Europe -- BJERRINGBRO, Denmark, Jan. 17, 2006 -- For the past few years, one of Grundfos' main areas of growth has been Eastern Europe. With growth rates around 20% -- 40-50% in Russia -- and a total turnover of approx. US$325.5 million, Grundfos investments in this region now include opening a sales company Jan. 1 in Romania. The new company is expected to reach a 2006 turnover of about US$12.98 million, as well as to double this amount in four to five years...

GE's antiscalant technology successfully replaces acid dosing in Aruba desal plant -- TREVOSE, PA, Jan. 17, 2006 -- GE Water & Process Technologies provides antiscalant technology program, GE Betz HT15/PDC9323, to Water en Energiebedrijf (WEB) Aruba N.V., which supplies power and water to the Caribbean island. This scale inhibitor program is used in multi-stage flash (MSF) plant evaporators using steam to drive desalination for potable water. The technology was used in WEB Aruba's Aquachem 5 (AC-5) MSF plant with 40 stages, 36 recovery and four reject units in seven vessels to produce 600 m3/day...

Mexico confirms multiple projects for Latin infrastructure event -- WASHINGTON, DC, Jan. 17, 2006 -- Puebla Gov. to participate with federal development bank, NAFIN, in 4th Latin American Leadership Forum hosted March 28-29 by CG/LA Infrastructure in New Orleans. In related news, NAFIN wins Project of the Year Award. CG/LA's Project Analytics targets US$76.6 million Matamoros Water Rehabilitation Program. Total value of water and wastewater projects to be discussed at event nearly $2 billion. Over 200 people already registered...

Pasadena, Texas, extends contract with Severn Trent Services -- FORT WASHINGTON, PA, Jan. 17, 2006 -- Severn Trent Services announced that its contract to provide wastewater treatment services for the city of Pasadena, TX, has been extended for an additional six years. The company has been providing the city with wastewater treatment services since 1994 during which time the city has saved approximately $1 million per year in operating expenses. Pasadena's wastewater treatment system includes the Vince Bayou Plant, a 14 million gallon per day (mgd) facility, and the 10 mgd Golden Acres Plant...

Kinder Morgan to sell Terasen Water & Utility Services -- HOUSTON, Jan. 17, 2006 -- Kinder Morgan, Inc. announced that its wholly owned subsidiary, Terasen Inc., has entered into a definitive agreement to sell Terasen Water and Utility Services and its affiliated companies to a consortium for approximately C$125 million (subject to certain purchase price adjustments at closing). This unit provides water, wastewater and utility services primarily in western Canada. The group purchasing the business is being led by CAI Capital Management Co. and includes the existing management team of Terasen Water and Utility Services. The transaction is expected to close by the end of April 2006...

United Utilities selects Enea's Polyhedra database for massive UK water supply system -- National water supply and wastewater treatment system services 10 million people and 9,000 square miles -- SAN JOSE, CA, Jan. 17, 2006 -- Enea, the world leader in advanced device software, today announced that United Utilities has selected Enea's Polyhedra(TM) real-time database technology for use in its national water supply and wastewater management system. United Utilities will use the Polyhedra RDBMS (Relational Data Base Management System) to provide secure data storage for a large-scale distributed system that supplies water to 10 million subscribers over a 9,000 square-mile area in the United Kingdom. United Utilities' water supply system employs a network of 2,200 Linux-based CompactPCI embedded computers with over 100,000 inputs to provide control and monitoring for the company's entire water supply and wastewater infrastructure...

Northwest Pipe announces $10 million order, provides 4Q outlook -- PORTLAND, OR, Jan. 17, 2006 -- Northwest Pipe Co. has received a letter of intent from Kenny/Shea/Traylor, a joint venture of Wheeling, IL, to supply approximately $10 million of welded steel pipe for a water treatment plant. It will supply approximately 56,000 feet of large diameter steel pipe that will be used in a tunnel that is part of the Brightwater treatment plant in King County, Wash. The tunnel will be 14,000 feet long and approximately 18 feet in diameter at depths to 260 feet. The pipe will be installed inside the tunnel in four separate lines ranging from 27 inches to 84 inches in diameter. The pipe is expected to be manufactured in the company's Portland division beginning in 2007 with final delivery in 2008. The contract for the tunnel and the related pipe is the first phase of this $1.4 billion wastewater treatment plant...

American States Water wins approval by CPUC of rate increases -- SAN DIMAS, CA, Jan. 17, 2006 -- American States Water Co. announced that on Jan. 12, 2006, the California Public Utilities Commission (CPUC) approved General Rate Case increases for the Region III service area of its Golden State Water Company (GSWC) unit. The authorized rate increases, effective Jan. 18, will provide GSWC additional annual revenue approximating $5,351,700 in 2006 based on a return on equity of 9.8%. For the second and the third year of this three-year rate case, the CPUC approved an annual increase of approximately $1,878,400 and $2,333,700, respectively, subject to certain earnings tests. The company is in the process of evaluating any other impact to its financial statements resulting from this decision...

Hydroxyl Systems nabs $6M Royal Caribbean contract for CleanSea wastewater technology -- VICTORIA, BC, Canada, Jan. 17, 2006 -- Hydroxyl Systems Inc. announced that a $6M contract was awarded by Royal Caribbean Cruises Ltd. of Miami, FL, for the turnkey supply of two Hydroxyl CleanSea® advanced wastewater purification systems onboard Royal Caribbean International and Celebrity Cruises vessels.
Under this contract, Hydroxyl Systems begins simultaneous installation of the two systems in January with scheduled completion in June 2006. The systems will effectively process all black water and grey water generated aboard the 2,500 passenger Radiance of the Seas and 2,000 passenger Celebrity Summit cruise vessels. As a result of implementing Hydroxyl's technology, Royal Caribbean will reliably exceed stringent Alaska State environmental regulations by 50% for effluent discharge within sensitive aquatic environments along the Alaskan coastline...

OMNI announces key personnel appointments
CARENCRO, La., Jan. 17 /PRNewswire-FirstCall/ -- OMNI Energy Services Corp. announced the addition of Carleen Naumann as general manager of OMNI's Environmental Business Development and the appointment of Gregory B. Milton as the company's chief accounting officer. Naumann joins OMNI with more than 13 years of environmental operations and business development experience including operations manager for M-I SWACO, environmental manager for Earthlock Technologies LLC, and environmental operations manager for Newpark Drilling Fluids Inc...

TTCM China announces $1.8 million in new pipe contracts -- NEW YORK, Jan. 17, 2006 -- TTCM China Inc., a producer and supplier of glass-reinforced plastic pipes, today announced two new contracts to provide the pipelines and installation for the following projects:
-- A $1 million contract for a water delivery system in Chang Le County, Fu Jian Province. This province has a rapidly growing economy due largely to its close geographic and cultural proximity to Taiwan. This project is vital for delivery and distribution of drinking water to this economically fast growing southwest coastland province of China.
-- An $875,000 contract for construction of the Si Chuan Province Hydraulic Power Plant in the counties of Mun Xian, Jing Chuan and Hong Yai. Si Chuan Province is located close to Hubei province where the Three Gorges Dam, the largest dam ever constructed, is being built on the Yangtze River. There is tremendous industrial and commercial growth in this region and a growing need for delivery and distribution of drinking water...

Kadant receives order for over $7 million from major linerboard producer in China -- ACTON, MA, Jan. 17, 2006 -- Kadant Inc. has received an order for a stock-preparation system worth in excess of $7 million from Zhejiang Jingxing Paper Joint Stock Co. Ltd., of Pinghu City, in China's Zhejiang Province. The system, to be supplied by the company's Kadant Black Clawson Inc. subsidiary, will recover usable fiber from recycled corrugated containers for the production of linerboard used in packaging...

Modine to receive Cooling Innovation Award for its PF2 Micro Channel Technology at world's largest HVAC&R tradeshow -- RACINE, WI, Jan. 17, 2006 -- Modine Manufacturing Co., a worldwide provider of building HVAC and refrigeration system solutions, will receive the Cooling Innovation Award for its PF2 micro channel product line. Modine will receive the award at the fourth annual International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo) Awards ceremony on Jan. 24 in Chicago, Illinois. The ceremony is held in conjunction with the AHR Expo, the world's largest HVAC&R trade show event, Jan. 23-25 at the North and South Hall of McCormick Place in Chicago. Modine's patented PF2 cooling core technology -- which stands for parallel flow plate fin -- is an all-aluminum brazed heat exchanger that solves water drainage problems found in current micro channel heat exchangers. Introduced last year, the groundbreaking fin design found on PF2 micro channel exchangers can drain water in vertical or horizontal settings, giving end users and OEMs a number of cost saving opportunities...

DOE provides $310K grant to ThermoEnergy for zero-air-emission industrial power plants -- LITTLE ROCK, AR, Jan. 17, 2006 -- ThermoEnergy Corp. announced the start of a $310,000 federally funded project to develop compact zero air emission power plants for medium to heavy industry. Commonly referred to as Combined Heat & Power (CHP) plants, these systems would allow main-stream industries to switch from natural gas to lower priced alternative fuels to supply their energy needs. Switching fuel sources could allow many companies to save hundreds of millions of dollars in energy costs, reduce air pollution, keep their U.S.-based plants operating, and lessen dependence on imported energy resources. These CHP plants will be based on the company's power plant design known as TIPS, which eliminates atmospheric emissions of NOx, SOx, mercury, and particulates from power plants that run on coal, oil, natural gas or biomass...

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In earlier newsbriefs, see: "WaterBriefs: No reproductive risk notice under new DBP rule - AWWA" -- Also in this report (Jan. 16, 2006): Spartan Environmental appoints Premier Water as municipal rep for Carolinas; UC Irvine Extension Office offers introduction to CEQA course; Dr. Roger Tsien to deliver plenary lecture at Pittcon 2006; Clearford Industries files statement on its acquisition of Brooklin Concrete; Revett Minerals details Rock Creek Mine water treatment efforts; 35 state attorneys general join fight to protect CWA jurisdiction; HMM's Hedli reappointed to ACI committee chair; Hach hires new flow, sampling key account manager; Leadership team named for Cytec Specialty Chemicals; Jury awards $30M to construction workers in Carson roof collapse; Public invited to Salton Sea Ecosystem Restoration Program meetings...

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