Water treatment market riding on wave of health, water quality concerns in SE Asia
The Southeast Asian residential water treatment equipment markets are experiencing steady growth, triggered by concerns about water quality, health scares due to metal poisoning, and increasing pollution of potable water sources. New analysis from Frost & Sullivan, "Southeast Asian Residential Water Treatment Equipment Markets (P028)," reveals that the markets earned revenues of $193.6 million in 2005 and estimates this to reach $390.2 million in 2012...
SINGAPORE, March 20, 2007 -- The Southeast Asian residential water treatment equipment markets are experiencing steady growth, triggered by concerns about water quality, health scares due to metal poisoning, and increasing pollution of potable water sources.
New analysis from Frost & Sullivan, "Southeast Asian Residential Water Treatment Equipment Markets (P028)," reveals that the markets earned revenues of $193.6 million in 2005 and estimates this to reach $390.2 million in 2012.
"Several health problems in Southeast Asia are linked to the deteriorating quality of drinking water, and the escalating healthcare cost is a prime driver for the installation of water treatment systems at home," says Frost & Sullivan Research Analyst Sundhar Parthasarathy. "Discoloration of water due to corroded, inadequately maintained pipes and failing internal plumbing systems are also boosting the installation of point of entry water treatment systems in homes."
Another major market driver is the growing awareness about the harmful by-products of water treatment in municipal plants. Volatile organic compounds and disinfectant by-products (DBs) are harmful pre-treatment by-products found in public water supplies.
Besides the low quality of drinking water, the active campaigning of water purification equipment marketers is also encouraging apartment and homeowners to invest in residential water treatment equipment.
While marketers are raising consumer awareness about healthcare and well-being needs, they should also focus on the purifying capabilities of home treatment systems, particularly the ultraviolet and carbon block systems. They can also educate homeowners about the vast range of competing technologies and help them choose the best fit for their individual needs.
However, the residential water treatment equipment market in Southeast Asia faces stiff competition from the well-established bottled water market. Bottled water is preferred for its convenience, safety, and health benefits, despite the relatively higher price by comparison. The region recorded a 12.0% increase in bottled water consumption from 2004 to 2006, affecting the water treatment market, specifically the drinking water segment.
"Despite such restraints, the market possesses immense growth potential and is expected to draw new participants from the Asia Pacific region, particularly from China, North America and Europe," observes Parthasarathy. "To ensure greater success, market participants need to address crucial issues such as product pricing and product and technology differentiation."
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