Analyst briefing: Residential water treatment market in southern Europe

• Frost & Sullivan to host quarterly analyst briefing on the European residential water treatment systems market on Thursday 29 Nov. 2007

LONDON, Nov. 22, 2007 -- The European residential water treatment systems market is estimated to be about 500USD million with attractive growth opportunities across products depending on the water quality challenges across individual regions as well as on the development stage of the market.

On this topic Frost & Sullivan will host a free telephone and web briefing on Thursday 29 Nov. 2007 at 2.00 p.m. GMT to provide industry participants with an overview of the European Residential Water Treatment Systems Market. The briefing will focus on the analysis of the current market covering key aspects such as market sizing and highlights of key trends by geography and product segments.

"Identifying growth prospects in key product segments and relevant geographies is critical for the growth of companies in the highly competitive European residential water treatment systems market. Some of the key elements that would enable translating the market potential into opportunity would include a keen focus on product development, innovation and good marketing and distribution strategies," explains Frost & Sullivan Research Analyst J Sowmya.

Even in relatively mature regional markets, growth opportunities continue to exist for products such as softeners to tackle the persistent aspect of water hardness. The overall momentum of the market is driven by the pace of market growth in Southern Europe experiencing double-digit annual growth rates.

Marketing initiatives and product development strategies employed by the market participants are propelling this market forward. There is a huge opportunity for the players as the market is still in the growth phase. Product innovation and development represent the major marketing strategy for the existing markets, whereas competitive pricing, product customisation and a sound distribution system are the prime focus areas in the emerging markets across Europe. Consumers and channel partners are the stakeholders in the entire value chain who will benefit the most from these developments.

The briefing is targeted at the various stakeholders of the residential water treatment systems market -- namely, the system and component manufacturers, suppliers, distributors, wholesalers, retailers, installers and the equity analysis community. The current market trends and forecasts for the next 7 years will provide the stakeholders with key market information for planning their future growth plans and strategic decisions.

To participate, please email Chiara Carella -- Corporate Communications at chiara.carella@frost.com with the following information: your full name, title, company name, telephone number, e-mail address, city, state, and country. Upon receipt of the above information, a registration link will be emailed to you. You may also register to receive a recorded version of the briefing at any time by submitting the aforementioned contact details.

Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth.

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