Advantica launches expanded water business

Advantica has announced the launch of Advantica Water, the company's expanded global water industry business. The new signature was publicly introduced recently via its website, www.advanticawater.com. "The launch of Advantica Water reaffirms our commitment to the water industry," said Antony Green, Advantica Global Head of Water. "Building on our highly successful Stoner Software products, we are now delivering an extended range of consultancy services to meet...

Sept. 10, 2007

2 min read

LOUGHBOROUGH, UK, Sept. 5, 2007 -- Advantica has announced the launch of Advantica Water, the company's expanded global water industry business. The new signature was publicly introduced recently via its website, www.advanticawater.com.

"The launch of Advantica Water reaffirms our commitment to the water industry," said Antony Green, Advantica Global Head of Water. "Building on our highly successful Stoner Software™ products, we are now delivering an extended range of consultancy services to meet our clients' needs."

Advantica Water (part of Loughborough-based Advantica Group), has been established around five keys areas in which the group delivers products and services: infrastructure asset management, infrastructure operations, supply and demand management, GIS & network modeling and energy management. Each delivery area is supported by offerings and software designed to address the diverse operations, management and simulation needs of water distribution utilities worldwide.

Advantica Water was formally introduced with the launch of advanticawater.com, a new website dedicated exclusively to Advantica's water industry business.

"Advanticawater.com is designed to provide our clients, prospects and other visitors with direct navigation and access to our abundant water offerings," Green continued. "Advantica prides itself on our dedication to customer satisfaction. When our clients expressed a desire for direct access to information relating to their water solution needs, we put their suggestions into action."

The new site is streamlined for better navigation, information delivery and clarity. The home page highlights the five key areas housing Advantica's range of water industry solutions and software and also offers direct links to Advantica water industry news, events and external industry links.

The introduction of Advantica Water and the advanticawater.com site launch are part of a broader campaign to reaffirm Advantica's industry-related focus in the water, electric and gas and oil marketplaces. As branding for the other business areas continues, an electric industry website will be introduced later this summer, with the corporate gas and oil site to follow.

Advantica is a global business provider of engineering and software solutions designed to enhance safety and performance in the gas and oil industry.

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