New report on residential water treatment equipment market in Southeast Asia

Research and Markets has announced the addition of the new Frost & Sullivan Report "Southeast Asian Residential Water Treatment Equipment Market" to their offering. This Frost & Sullivan research service titled Southeast Asian Residential Water Treatment Equipment Markets provides an overview of and forecasts for the market. It also offers a complete analysis of drivers, restraints, and market trends that are influencing the revenues of the RWTE markets. In this research service...

May 22, 2007

3 min read

DUBLIN, IRELAND, May 22, 2007 -- Research and Markets has announced the addition of the new Frost & Sullivan Report "Southeast Asian Residential Water Treatment Equipment Market" to their offering.

This Frost & Sullivan research service titled Southeast Asian Residential Water Treatment Equipment Markets provides an overview of and forecasts for the market. It also offers a complete analysis of drivers, restraints, and market trends that are influencing the revenues of the RWTE markets. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following product segments: point of entry, point of use, and pour through systems.

Customers Spoilt for Choice in the Residential Water Treatment Equipment Market in Southeast Asia
End users are flocking the residential water treatment equipment (RWTE) market in Southeast Asia in the wake of health scares due to metal poisoning, poor water quality, and increasing pollution of potable water sources. To sustain this demand, the range of technologies has expanded radically over the last five years. "Some filters are designed for high sediment loads, while others eliminate odor and taste problems," says the analyst of this research service. "In some cases, a simple faucet mount unit can be the most cost-efficient method to satisfy a specific consumer need instead of an under the sink reverse osmosis (UTS RO) system with several stages of water treatment." The same sediment filtration efficiency is evident for entry systems as well.

The traditional RO systems have been making way for the more advanced UV treatment and carbon block systems since 2002. This shift away from cure-all solutions indicates homeowners' desire to address specific problems such as bacterial presence, odor, and taste. However, manufacturers should be careful not to overwhelm end users with a profusion of technologies, including various flow rates and efficiencies. They need to make the purchase decisions easier by differentiating their products for better understanding and acceptance. They can also optimally size the water treatment unit and offer customized solutions fitting the buyers' specific needs.

Rising Healthcare Costs and Greater Health Awareness Creates a Scramble for Water Treatment Solutions
The deteriorating quality of drinking water in Southeast Asia and its attendant health risks are triggering a substantial hike in the sales of water treatment solutions. While a failing internal plumbing system and escalating healthcare costs have contributed in no small measure to the amplified demand, residential users are becoming increasingly concerned about harmful pre-treatment by-products such as volatile organic compounds and disinfection by-products. Water from municipality treatment plants may also contain several chemicals, fertilizers, pesticides, and heavy metals, which cannot be removed by boiling alone. Manufacturers have successfully convinced homeowners about the effectiveness of their products in removing these contaminants. RWTE has also scored for its ability to eliminate chlorine, hardness, bad taste, odor, and turbidity.

The immense market growth prospects for the next three years are expected to lure new participants from the Asia Pacific (particularly China), North America, and Europe. The governments in Southeast Asia encourage investment through low tax rates and pro-enterprise tax structure. The tax mechanisms enable companies to claim tax deduction on expenses incurred through outsourcing R&D to any local or foreign-based organization. Some countries also offer 100.0 percent write-offs on capital expenditure for numerous RWTE. "However, the entrants will have to deal with crucial issues such as product pricing as well as product and technology differentiation," notes the analyst. "They are likely to find the best opportunities in water softeners, carbon block and UV treatment systems, and select pour through systems."

For more information, visit http://www.researchandmarkets.com/reports/c57565.

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