Pennwell enters cross-marketing deal with Water Environment Federation

PennWell Corp., publisher of WaterWorld, Industrial WaterWorld and Water & Wastewater International, has announced a new cross-marketing partnership with the Water Environment Federation (WEF). The partnership will focus on joint efforts to cross-market WEFTEC®, the federation's annual technical conference and exhibition, and Water & Wastewater Europe (WWE), PennWell's annual event for European water and wastewater industries...

TULSA, OK, Sept. 16, 2004 -- PennWell Corp., publisher of WaterWorld, Industrial WaterWorld and Water & Wastewater International, has announced a new cross-marketing partnership with the Water Environment Federation (WEF). The partnership will focus on joint efforts to cross-market WEFTEC®, the federation's annual technical conference and exhibition, and Water & Wastewater Europe (WWE), PennWell's annual event for European water and wastewater industries.

"We are excited about the opportunity to work with the Water Environment Federation," said Bob Smock, Vice President of the Business and Industrial Group at PennWell. "As the leading publisher of magazines serving the global water community, it is only fitting that we should join forces with the largest water quality event in America."

The annual WEFTEC event typically draws more than 15,000 attendees and 800 exhibitors. It provides the latest in technical information for water treatment, use and disposal. Water and Wastewater Europe serves a similar purpose for European water professionals. The cross marketing partnership will provide financial incentives for WEF members, conference attendees and exhibitors on both sides of the Atlantic.

"WEF and PennWell are both leaders in the water quality community, dedicated to keeping water quality professionals at the leading edge of technology," said WEF Executive Director Bill Bertera. "This new partnership is an example of the Federation's plan to partner with other leading water quality organizations to meet our commitment of preserving and enhancing the global water environment."

The co-marketing campaigns will begin at WEFTEC.04 in New Orleans, Louisiana (Oct. 2-6) targeting regional, national and international audiences for Water & Wastewater Europe 2005 in Milan, Italy (June 28-30) and WEFTEC.05 in Washington, D.C. (Oct. 29-Nov. 2).

"Water & Wastewater Europe is dedicated to providing the latest technologies for drinking water and wastewater treatment. This agreement between WEF and PennWell will provide an avenue for American equipment manufacturers to spread the word about their technologies and services to the European market," added Nicholas Christy, publisher of Water and Wastewater International.

Marketing activities outlined in the agreement include exchange of exhibit booth space, cross mailings, exhibitor discounts and logo identification on cross marketing materials and on each organization's website(s).

About PennWell
Founded in 1910, PennWell Corp. (www.pennwell.com) publishes 75 business-to-business magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, directories, online portals, research and database services. PennWell serves strategic global markets including oil and gas, electric power, electronics, semiconductor manufacturing, communications, lasers, optoelectronics, computer graphics, fire services, dental, and water and wastewater. In addition to PennWell's headquarters in Tulsa, OK, the company has major offices in Nashua, NH, Houston, London, and other locations worldwide.

About WEF
Founded in 1928, the Water Environment Federation is a not-for-profit technical and educational organization with members from varied disciplines who work toward the WEF vision of preservation and enhancement of the global water environment. The WEF network includes water quality professionals from 79 Member Associations in over 30 countries. For more information about the association, visit www.wef.org.

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