The Water Council is pleased to announce BlueTriton Brands has signed onto The Water Council’s WAVE program, becoming the first company in the beverage industry to participate.
BlueTriton is a North American provider of bottled water brands including Poland Spring, Ice Mountain and Pure Life. WAVE will help BlueTriton improve its enterprise-level water stewardship performance and public reporting, concluding with independent verification of its progress.
“At BlueTriton, water stewardship is at the core of our business,” said Ed Ferguson, Chief Sustainability Officer. “A healthy planet, resilient water cycle and responsible water management are paramount for long-term access to safe drinking water. We look forward to working with The Water Council and are proud to be an early adopter of WAVE to improve our environmental stewardship activities, create awareness around responsible water practices and to have our efforts independently verified.”
The Water Council, an internationally acclaimed nonprofit dedicated to freshwater innovation, has helped companies of all sizes and industries improve water stewardship. It launched the WAVE program in February to help businesses anywhere in the world address water on an enterprise level, moving beyond non-contextual water management targets to develop meaningful strategies, goals and actions.
Through WAVE, participating companies learn about their water uses, impacts and risks; approve a corporate water stewardship policy; prioritize sites where water-related risks can be mitigated; and communicate a corporate action plan, goals and timeline. Their efforts are then independently verified by SCS Global Services, an international leader in third-party sustainability verification. Verified companies can confidently state they are credibly and strategically addressing water challenges and opportunities where it matters most.
“We are enthusiastic to work with a company as committed to freshwater resources as BlueTriton and its strong and extensive portfolio of water brands,” said Dean Amhaus, The Water Council President and CEO. “The WAVE is well suited to help BlueTriton further its water stewardship goals and tell its stewardship story.”
BlueTriton is the second company to sign onto WAVE since its launch earlier this year, in addition to four companies that pilot tested the program in 2021.
