Water Plus deal helps UD Group enter UK water utility market
Software company UD Group has entered into the water utilities market following a deal with UK business water retailer, Water Plus...
LONDON, UK – Software company UD Group has entered into the water utilities market following a deal with UK business water retailer, Water Plus.
This partnership marks the first time UD Group have worked with a non-energy utilities.
Water Plus was founded in 2016 as the result of a merger between United Utilities and Severn Trent’s B2B divisions.
Its move to partner with UD Group is in response to the increased competition deregulation is expected to bring to the water market when it takes effect in England in 2017.
Water Plus will provide a variety of services including billing, meter reading, account management and water efficiency advice.
Sue Amies-King, chief executive of Water Plus, said: “The water utilities sector is undergoing a major period of transition and we anticipate that this partnership will set a new standard in how providers interact with their customers. We will have a personal and innovative approach, especially through the digital channels, and we believe that UD Group will help us firmly cement our position at the head of the market.”
Steve Armitage, managing director of UD Group, added: “We expect next year’s deregulation to dramatically increase competition between B2B water providers, so to get off the mark with the UK’s largest provider really sets down a marker regarding what our software is capable of. The creation of Water Plus earlier this year highlighted the significance of next year’s changes and it’s no surprise that they’ve made such a bold step in challenging conventional practice.”