Chino Basin Water Conservation District Board adopts new strategic plan

Chino Basin Water Conservation District’s Board of Directors adopted a new strategic plan to guide the agency’s activities in its expanded "sphere of influence" while increasing its impact on reducing water use in the region.

Entrance to Chino Basin Water Conservation District. Courtesy: CBWCC.
Entrance to Chino Basin Water Conservation District. Courtesy: CBWCC.

MONTCLAIR, CA, AUGUST 17, 2016 -- Planning for the future, Chino Basin Water Conservation District's Board of Directors adopted a new strategic plan to guide the agency’s activities in its expanded "sphere of influence" while increasing its impact on reducing water use in the region. This new plan focuses on the strategies: Demonstrate, Educate, Activate, and Percolate. The plan, approved at District’s July board meeting includes a series of steps to heighten the District’s visibility within the region, extend its programs through partnerships, and maximize use of its eight groundwater recharge basins.

Driven by the San Bernardino County Local Agency Formation Commission’s expansion of the District’s "sphere of influence" to include Alta Loma, Fontana, Ontario, Pomona and Rancho Cucamonga, the new strategic plan builds a foundation to allow for partnerships and extension of services into the new sphere.Developed with input from District board members, staff and other regional stakeholders, the plan also establishes a clear mission and vision for the District.

“Through the past decade, Chino Basin Water Conservation District has advanced its role as a key water conservation program and service provider ready to meet the challenges of lowering the region’s water consumption,” said Board President Terence M. King. “Despite some efforts to dilute the region’s focus on water conservation, we remain committed to our core mission and values and will continue to be an independent and proactive leader in protecting the region’s water resources. This new plan creates a blueprint for the District’s future efforts – not only in getting the word out about water conservation, but also building new educational programs focusing on stormwater management and water-efficiency workforce development.”

Through the strategic plan, the District focuses its mission to sustain regional water resources by promoting public stewardship through the following four key strategies:

  • DEMONSTRATE the multiple benefits of water efficient landscapes and practices to conserve water, capture stormwater, and use recycled and greywater.
  • EDUCATE to inspire the broad adoption of a water conservation ethic.
  • ACTIVATE public stewardship and a water-efficiency workforce.
  • PERCOLATE stormwater and promote distributed onsite capture to replenish local groundwater supplies, ensuring our region's needs are efficiently met.

“The strategic plan sets a roadmap toward a future where all our water needs are met,” said Eunice Ulloa, CBWCD’s Executive Director. “In this increasingly arid climate, each of us must be water stewards who not only comprehend the value of water, but conserve it and use it wisely. This means capturing, percolating and reusing rainwater, stormwater and greywater.”

“The board’s approval of this strategic plan marks the culmination of months of thoughtful deliberation and discussion, and the beginning of the implementation of this new vision for our future,” Ulloa said. “Over the next few months and beyond, the vision and goals we laid out in this document will focus our energy and resources as we seek to contribute to the reliability of the region’s water supply.”

Founded in 1949, CBWCD owns and maintains groundwater recharge basins and offers water conservation education, demonstration and training programs through its Water Conservation Campus and demonstration garden and with community partners throughout the region.

Read more about specific measures outlined in the CBWCD Strategic Plan at

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