Value of water, infrastructure challenges highlighted in new campaign

The value of Water Coalition created a campaign to inform Americans of the value of water and challenges facing U.S. water infrastructure.

WASHINGTON, DC, Oct. 2, 2013 -- A new campaign to inform Americans about the value of water and the challenges facing the nation's water infrastructure was created by the Value of Water Coalition, a group comprising the leading organizations responsible for ensuring the safety, reliability and sustainability of U.S. waters.

Communities across the U.S. are relying on an aging water infrastructure in need of repair or replacement. It is estimated that there is one water main break every two minutes in the United States, and that the nation must invest $1.3 trillion in repairs and upgrades over the next 25 years. Yet the majority of adults incorrectly believe our water infrastructure is in good condition.

To bridge this gap, the Value of Water Campaign will leverage content-generation and social sharing. The website,, serves as the campaign's hub, aggregating the latest news and information on water-related issues. This information is then distributed through the Coalition's Value of Water social channels. Also, new content and information about water and water infrastructure in our daily lives will be regularly distributed online through videos, infographics and Slideshare decks.

"As the water sector continues to innovate and ensure its resiliency, so too are we looking to be innovative in the ways we communicate about how our work supports communities across the country," said Ken Kirk, Executive Director, National Association of Clean Water Agencies. "The greater the understanding of our nation's aging infrastructure and what is required to maintain it, the more we will value water as a precious resource and take actions to protect it for future generations."

This effort marks the first time such a broad coalition of water businesses and nonprofit associations has come together as a single voice. The organization unites public and private interests to address the current state of water infrastructure and the need for significant investment to keep system performance at the levels of quality and safety Americans have come to expect.

"This unprecedented effort by such a diverse group of organizations representing the public and private sectors, drinking water and clean water, really highlights the importance of addressing the challenges facing the U.S.," said David LaFrance, Executive Director, American Water Works Association (AWWA). "Water plays an invaluable role in our lives and businesses, but as the country continues to grow and develop, the continued delivery of drinking water and effective removal and treatment of wastewater are at risk."

The new and evolving Coalition represents city water utilities, non-profit water associations and water services and technology companies. They each work daily to ensure homes and workplaces are supplied with clean and safe water for drinking and other uses, and that after its use, this same water is cleaned and made safe again before being discharged into the environment.

"Every individual, family and business across the United States depends on safe and reliable water service," said Michael Deane, Executive Director, National Association of Water Companies. “The current condition of our nation's water infrastructure puts that service in jeopardy and inaction only allows it to worsen. Americans must understand that these are very real challenges, but they can and must be met."

Current members of the Value of Water Coalition include: American Water, American Water Works Association (AWWA), Association of Metropolitan Water Agencies (AMWA), CH2M HILL, MWH Global, National Association of Clean Water Agencies (NACWA), National Association of Water Companies (NAWC), United Water, U.S. Water Alliance, Veolia Water, Water Environment Federation (WEF) and Xylem Inc.

The campaign can be found online at, on Twitter at @thevalueofwater, on Google+ at thevalueofwater, on YouTube at thevalueofwater, on Flickr at thevalueofwater and Slideshare at valueofwater.

About the Value of Water Coalition and Its Campaign

The Value of Water Coalition members represent key stakeholders from the water sector. The campaign was formed to collectively leverage efforts to educate the public on the importance of bringing clean, safe, and reliable water to and from every home and community, and the need for sufficient investment in water infrastructure to ensure quality water service for future generations.


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