AWWA publishes new guide on conveying value of water to stakeholders
The American Water Works Association recently released its newest publication, "Communicating Water's Value: Talking Points, Tips & Strategies, by Melanie Goetz."
DENVER, CO, Sept. 16, 2014 -- The American Water Works Association (AWWA) recently released its newest publication, "Communicating Water's Value: Talking Points, Tips & Strategies, by Melanie Goetz."
Water professionals are responsible for shaping and sometimes changing consumers' perceptions about water's value. Likewise, consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public.
The publication outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services.
Accordingly, it offers tips and tools to assist managers, rate-setting board members, communications staff, and employees at both small and large utilities in shaping public perception about the value of water. The tactics outlined can especially be useful during situations such as advocating for proposed rate hikes or when conservation measures are needed.
The book also includes success stories from various utilities and corporations that implemented strategies that effectively shaped and changed the public's perception of the value of water. "Communicating Water's Value: Talking Points, Tips & Strategies" is available in AWWA's online store.
Established in 1881, the American Water Works Association is the largest nonprofit, scientific and educational association dedicated to managing and treating water, the world’s most important resource. With approximately 50,000 members, AWWA provides solutions to improve public health, protect the environment, strengthen the economy and enhance our quality of life. For more information, visit www.awwa.org.