BlueInGreen unveils new company-wide redesign
BlueInGreen has officially revealed a new brand identity. The company-wide redesign includes new logos, updated marketing materials and a completely reconstructed website.
FAYETTEVILLE, AR, June 18, 2015 -- Today, BlueInGreen, a water treatment company, officially revealed a new brand identity. The company-wide redesign includes new logos, updated marketing materials and a completely reconstructed website. The minimalistic look blends classic styling with modern functionality, drawing inspiration from the company's origins.
"The initial idea for our company's core technology came while a couple of college professors were listening to Miles Davis records. That's where the name BlueInGreen comes from," said Marketing Associate Cambron Clark. "And that's the story I tried to convey with our rebranding effort -- something classical but cool, like jazz."
Clark, who oversaw the design process both in print and online, merged 1960s style cues with an industrial color scheme to create a one-of-a-kind company identity, further distinguishing BlueInGreen in the water treatment marketplace.
BlueInGreen, which celebrated its tenth anniversary in 2014, has grown significantly in recent years, expanding its sales network throughout the United States and Canada while also developing four flagship product lines: the SDOX® for adaptable aeration; the CDOX® for precise pH adjustment; the HyDOZ® for dependable disinfection; and the SDOX-CS® for optimized odor control.
BlueInGreen is a water treatment company that provides the world’s most efficient method of delivering dissolved oxygen, carbon dioxide and ozone into water. For more information, visit www.blueingreen.com.