MWD to partner with CA orgs for unique water-saving social media campaign

A unique partnership between Southern California's primary water import agency and many of the region's most active and influential community, environmental and water conservation organizations will launch an 11-day Twitter campaign to spread water-saving messages.

LOS ANGELES, CA, Sept. 4, 2015 -- A unique partnership between Southern California's primary water import agency and many of the region's most active and influential community, environmental and water conservation organizations will launch an 11-day Twitter campaign to spread water-saving messages beginning Wednesday, Sept. 9.

The campaign -- teaming the Metropolitan Water District (MWD) of Southern California with groups including Heal the Bay, San Diego Coastkeeper, L.A. Works, Amigos De Los Rios, WeTap, and LA Waterkeeper -- revolves around the hashtag #WaterYouDoing to find out how Southern Californians are saving water.

Running through national Coastal Cleanup Day on Sept. 19, the campaign will have new water themes every day and feature graphic elements. Each organization will post original tweets and other social media communications daily. The campaign also will cross-promote the events of the other organizations.

"This is a great opportunity to engage with Southern California's conservation community to share information about activities, programs and ideas to save and protect our water supplies," said MWD General Manager Jeffrey Kightlinger. "Using social media, we can engage a broad audience in conversations with millions of people throughout the region about saving water now and into the future."

The hashtag #WaterYouDoing is a question meant to invite other people and organizations to participate. Daily posts and activities will encourage followers to share the ways they are conserving, cleaning up the environment and participating in community activities. The goal is to use social media to spread the word about saving water not just during this historic drought but as a permanent part of our way of life.

See also:

"Public Engagement: Implementing Effective and Innovative Outreach Programs is Key to Connecting with Customers"

"CA water conservation campaign selected as finalist for prestigious national award"

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