CA's 'Save Our Water' program launches new public education campaign

Amid ongoing drought, Save Our Water -- California's official statewide water conservation education program -- is launching a new public education campaign urging Californians to step up and make even more cuts in their water use.

SACRAMENTO, CA, June 30, 2015 -- Amid ongoing drought, Save Our Water (SOW) -- California's official statewide water conservation education program -- is launching a new public education campaign urging Californians to step up and make even more cuts in their water use. The campaign comes at the start of a hot, dry summer and potentially dangerous fire season.

SOW's campaign urges Californians to "Let It Go" by limiting outdoor water use and letting lawns fade to gold for the summer, while preserving precious water resources for trees and other important landscapes. The campaign's first phase will run through the end of July and also encourages citizens to "Turn It Off" and cut back on water use wherever possible inside and out.

Campaign elements include billboards, outdoor media, traditional and digital radio, digital and social media, theatre ads, and on-the-street efforts that will be seen and heard throughout areas of the state facing the highest water use reduction targets set by the State Water Resources Control Board.

"For the first time ever, we have an overall mandatory statewide goal to reduce water use by 25 percent, with some communities facing targets up to 36 percent," said Mark Cowin, director of the California Department of Water Resources. "The Save Our Water campaign is designed to help Californians find new ways to conserve this summer, especially outdoors."

SOW's website is available in both English and Spanish and is filled with tips, tools and inspiration to help every Californian find new and creative ways to conserve. From tips on how to keep trees healthy during the drought to an interactive section allowing users to visually explore how they can save water both inside and outside the home, SOW has a wealth of available resources. This week, the campaign will be featuring tips to help Californians prepare for the summer fire season.

See also:

"WRF to host webcast series addressing drought management, communications"

"OC water district funds two-year water conservation research project"

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