New book looks at business of water

The American Water Works Association announces the publication of The Business of Water: A Concise Overview of Challenges and Opportunities in the Water Market -- a comprehensive introduction to the challenges and opportunities facing the commercial water industry. The book, edited by water business and strategy consultant Steve Maxwell, is a collection of market, commerce and business-related articles published over the last four years in the Journal AWWA...

BOULDER, CO, March 20, 2008 -- The American Water Works Association announces the publication of The Business of Water: A Concise Overview of Challenges and Opportunities in the Water Market -- a comprehensive introduction to the challenges and opportunities facing the commercial water industry. The book, edited by water business and strategy consultant Steve Maxwell, is a collection of market, commerce and business-related articles published over the last four years in the Journal AWWA.

In his foreword, former AWWA Executive Director Jack Hoffbuhr says, "There really hasn't been a thoughtful look at the actual business of water. The commercial side of water is going to play an increasingly important role in how we ultimately manage water. This book provides the first comprehensive look at the current status of the water industry, what some future scenarios might be, and what we need to do to be more effective stewards of our critical water resources."

With more than 35 full-length articles by a number of leading water industry experts, The Business of Water addresses investment trends in the water industry, conservation practices, the impacts of climate change, regulatory trends, strategic planning in the water industry, financing topics, water pricing and value issues, and many other relevant issues. This compilation will be an invaluable reference source on the commercial and market aspects of the water industry -- for industry managers, companies, investors, or for those simply wanting to better understand the nature and scope of the world water market.

The Business of Water is available in AWWA's online bookstore at www.awwa.org/bookstore, $45 for members, $68 for nonmembers.

Steve Maxwell is the Managing Director of TechKNOWLEDGEy Strategic Group, a management consultancy and investment banking firm in Boulder, Colorado which serves the water and broader environmental service industries. He writes and speaks frequently on the water industry topics, and has advised dozens of water companies on strategy and transactional issues. He is also the regular "Market Outlook" columnist for the Journal AWWA.

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