Stevens names Lew Ross to lead strategic sales efforts

Stevens Water Monitoring Systems Inc., an Oregon-based developer and manufacturer of industrial water and watershed monitoring solutions, has hired the 20-year veteran and consultant in the water and environmental monitoring industry to lead the company's new product sales efforts...

Water industry veteran will focus on expanding markets to industrial and watershed monitoring business...

BEAVERTON, OR, July 14, 2005 (PRNewswire) -- Stevens Water Monitoring Systems Inc., a developer and manufacturer of water monitoring solutions, has hired industry veteran Lew Ross to lead the company's new product sales efforts.

Ross, with 20 years in the water and environmental monitoring industry, is a well-known consultant who also holds seminars on water monitoring applications and data acquisition. He will focus on expanding Stevens' core water monitoring markets for new easy-to-use and cost-effective data acquisition solutions, including the company's DOT Logger, GOES High Data Rate Transmitter and its Shark RS232/RS485 Serial Adapter with Bluetooth wireless technology.

Ross will promote Stevens' strategy of providing simple, inter-operable and reliable equipment for an industry that is confronted by a wide range of choices for optimal data acquisition and analysis.

"In a period where reliable water data is critical for better management of our natural resources, we're very happy to have Lew on board," said Larry Secrest, president, Stevens Water Monitoring Systems, Inc. "His knowledge of the industry will help customers to better understand their options, and his broad range of contacts will help us expand our existing business and move into new territories."

"When I saw Stevens' new products I saw major potential in a variety of markets," said Ross. "The company's wireless products are ideal for helping busy government field personnel increase productivity in the face of smaller budgets. Using the Bluetooth Shark alone, field staff may be able to double the number of site visits per day."

Prior to joining Stevens, Ross ran his own consultancy, HydroMet Engineering, where he served clients in a range of markets from hydrology to meteorology, aquaculture, controls and irrigation. A major focus was remote data collection procedures. Before that Ross was a senior member of the sales team at Sutron Corp., where he was the first formal salesperson hired by the company. Because of his lengthy experience, he is affectionately known in the industry as "Uncle Lew."

Ross is a full voting member of the American Meteorological Society.

Stevens Water Monitoring Systems (, based in Beaverton, Ore., designs and manufactures easy-to-use equipment for reliable monitoring, collection and analysis of water conditions. The Company's technology enables measurement of water level, water quality, groundwater, soil conditions and weather conditions. Stevens also provides proven products for certified wireless transmission of environmental data, from short-range Bluetooth technology to long-range GEO and LEO satellite communications solutions.


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