RIDGID launches online video contest

To celebrate the launch of its new membership site, TeamRIDGID.com, tool manufacturer RIDGID is holding a video contest called "How I Build My Reputation With RIDGID Tools." TeamRIDGID members are invited to record and post an original one to three minute video illustrating how they build their reputation with RIDGID tools. The contest began in December 2007 and ends April 30, 2008. RIDGID will choose five finalist videos based on persuasiveness, creativity and entertainment value...

ELYRIA, OH, Jan. 29, 2008 -- To celebrate the launch of its new membership site, TeamRIDGID (www.TeamRIDGID.com), RIDGID® is holding a video contest called "How I Build My Reputation With RIDGID Tools." TeamRIDGID members are invited to record and post an original one to three minute video illustrating how they build their reputation with RIDGID tools. The contest began in December 2007 and ends April 30, 2008.

RIDGID will choose five finalist videos, which will be posted on the TeamRIDGID Web site for member voting. Videos will be judged based on persuasiveness, creativity and entertainment value.

All five finalists will receive an all expense paid trip to Cleveland, Ohio, to tour the RIDGID headquarters and manufacturing facility. During the trip the grand prize winner, as chosen through member voting, will be announced and will receive $2,500 in RIDGID tools of their choice.

TeamRIDGID members must enter the contest by visiting www.TeamRIDGID.com and clicking on the "Enter Your Video" link. Video entries cannot be professionally made and need to be in one of the following formats: .WMV, .AVI, .MOV, or .MPG. The contest is open to all U.S. residents who are 21 years of age or older.

"The contest is a fun way for TeamRIDGID members to express their passion for RIDGID tools and how they have greatly impacted the way they do better business," said Josh Sooy, Web/Applications director, RIDGID.

TeamRIDGID is a new member Web site that allows members to share their insights, successes and needs with both RIDGID and its members. The membership is free and is accessible all day, every day. Members receive a number of benefits, including discounts on RIDGIDGear.com, RSS feeds from leading trade publications, and a forum in which members can provide and ask for feedback from other members. Members can even sign up to become a tool tester for new RIDGID products.

RIDGID®, a leading manufacturer of hand and power tools, markets its products in more than 130 countries. The company's broad offering of more than 300 types of tools serve the rental, plumbing, HVAC/R, utility, industrial, electrical, petroleum, institutional, commercial and hardware markets. RIDGID is a subsidiary of St. Louis, Missouri-based Emerson.

Emerson, based in St. Louis, is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses.

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