GE encourages changing your water filter when changing your clock for daylight saving time

GE is encouraging to change your home water filter when you change your clock.

LOUISVILLE, KY, Oct. 31, 2012 -- GE is encouraging habit-forming behavior: change your home water filter when you change your clock. Juggling life’s demands -- coordinating schedules, staying on top of laundry and maintaining a balance -- can seem overwhelming at times, and it can be a challenge to remember to do this chore every six months. Linking it to a biannual habit can help.

“An effective way to remember to change your water filter on a regular basis is to do it when you change your clocks in the spring and fall,” said Laura Edwards, marketing manager, GE Appliances. “It’s a good way to make sure you have clean, contaminant-free water for your family every six months.”

On Nov. 4, 2012, daylight saving time will end and the biannual job of changing all the clocks can stimulate your brain to make some other changes to keep your home healthy and safe. Use all the reminders to rewind your clock to help you remember other important household tasks, such as changing your water filter. GE Appliances suggests accomplishing the following on Nov. 5:

  1. Turn back your clocks. This one will be easy since you’ll be prompted a few hundred times from the media and probably some family members, too.
  2. Change your water filter. Whether you have a French door refrigerator or a side-by-side refrigerator, changing your water filter will ensure you’re getting the cleanest water possible.
  3. Replace the batteries in your smoke alarms. This chore could be a life saver.

GE makes changing your filter easy

To help kick-start this routine, GE is offering 10 percent off its water filters plus free shipping Oct. 31, 2012, through Nov. 20, 2012, at Use the promo code, CLOCK, when placing an order.

To find the filter you need, GE has a nifty Filter Finder online tool that will help you order the replacement that fits with your GE refrigerator. And, ensure filtered water from the refrigerator all year round with GE’s SmartOrder program. SmartOrder allows consumers to set up automatic reorders so they receive water filters every six months without having to physically go out to the store or go online to purchase one. They simply input their model, sign up for the program and their credit card is charged every six months as a new filter is sent, free of shipping charges.

“We have found that, while consumers would ideally replace their filter every six months, they're currently replacing it an average of only two times during the life of their refrigerator,” says Edwards. “GE’s SmartOrder program and Filter Finder tool can help consumers ensure they're always changing their filter within the recommended timeframe.”

Filtered water benefits

In 2010, 10 percent of all community water systems -- serving more than 23 million people -- sold water to consumers that violated at least one health-based EPA standard.* GE’s water filters do more than make water smell and taste better by removing the chlorine; they also filter out substances from the water. In fact, GE’s new French door refrigerator filters out five trace pharmaceuticals found in water such as ibuprofen and antidepressants.

Filtered water can also save you money. The U.S. spends $15 billion annually on bottled water. Use an online calculator to find out how much money is saved if a home switches from bottled water to filtered tap water.

So change your filter when you change your clock -- and change some habits, too.

About GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit

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