Sensicore announces executive appointments

• Veteran executives bring wealth of experience and skills to Sensicore management team

ANN ARBOR, MI, March 28, 2007 -- Sensicore, a developer of smart sensor systems for measuring and monitoring water quality, has fortified its management team with the hiring of Kenneth Ogan, Ph.D as vice president of research and development and Douglas Reed as vice president of sales. Dr. Ogan is a seasoned executive and expert in analytical instruments and applications in the water quality and biomedical fields, while Mr. Reed brings over 20 years of experience in sales, marketing and support to the Sensicore team.

"Dr. Ogan and Mr. Reed are proven leaders in their respective areas of expertise, and are a perfect fit for the needs of Sensicore at this juncture," said Malcolm Kahn, president and CEO of Sensicore. "With these new additions to our management team, we will be able to serve our customers better and maintain our leadership in the field of automated water testing, data collection and analysis."

"In my past dealings with Sensicore, I've always had a high regard for the company and their products such as the WaterPOINT handheld water testing system. I'm very excited to be a part of this pioneering organization," said Dr. Kenneth Ogan, new vice president of research and development at Sensicore.

"Sensicore is a forward-thinking company that combines technological innovation with a strong customer focus. I look forward to applying my skills and experience to promoting Sensicore's high standard of excellence," said Douglas Reed, new vice president of sales at Sensicore.

About Kenneth Ogan, Ph.D
Before joining Sensicore, Dr. Ogan served as vice president of technology at Danaher Corporation, Environmental Water Quality Group. He held several positions at Hach Company, including vice-president of research and chief technology officer, and vice-president of R&D. Before that, he held several important management positions at Hitachi Instruments. Dr. Ogan earned a Ph.D in Physical Chemistry from UCLA and a B.S. in Chemical Physics from MIT. He served as an instructor in pre-clinical chemistry at the Boston University School of Medicine and performed post-doctoral studies in the Harvard-MIT Program in Health Sciences and Technology.

About Douglas Reed
Mr. Reed has over 20 years of experience in sales, marketing and support of life sciences and chemical analysis products. Before joining Sensicore, he held several positions at Hewlett-Packard and Agilent Technologies, including senior director of sales for the North American Pharmaceutical Business, Life Sciences and Chemical Analysis Division. He also served as senior director of Agilent's Marketing and Field Support Center. This 80 plus member team was responsible for field marketing and technical support for the Americas. Mr. Reed is a graduate of the MBA Executive Program at Northwestern University, Kellogg School of Management. He holds a Bachelor of Science in Chemistry, at Marquette University.

About the WaterPOINT 870
Sensicore's WaterPOINT 870 is the only handheld water testing system that delivers more than 19 key water measurements in about 6 minutes and provides a single system for all key field testing needs. The maintenance-free system is menu-driven and designed to deliver highly accurate and reproducible results in an easy-to-use handheld device. The colorimetric module performs an additional 16 tests using pre-packaged ampoule technology that is easy-to-use, highly accurate and stable, and doesn't require mixing of reagents. The WaterPOINT 870 electronically records and stores up to 250 water profiles. Test results can be downloaded wirelessly or through a USB or RS232 interface onto lab computers, eliminating transcription errors that are commonplace with the use of other chemical test kits and individual handheld devices.

Sensicore (www.sensicore.com) develops smart sensors and sensor networks that automate water testing, data collection and analysis for both drinking and industrial applications. The Company's WaterNOW online data network helps users understand this data through unique visualization and comparison tools while also organizing their information, process and testing procedures. Sensicore's solutions-based systems are targeted toward municipal, industrial and commercial users who need to profile their water and track problems in real-time. Sensicore aims to create an early-warning system from such information that can help users predict the location and extent of problems in the field. Sensicore was founded in 2000 and is based in Ann Arbor, MI.

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Also see: "Sensicore Adds Significant Improvements in Accuracy and Calibration to WaterPOINT 870"

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