Franklin Electric acquires First Sales LLC

Company expands in filtration with latest merger.

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Image by S. Hermann & F. Richter from Pixabay

INDIANA, AUG 27, 2019 -- Franklin Electric Co Inc has completed the acquisition of First Sales LLC, an Indiana manufacturer of water treatment and filtration equipment for residential and commercial markets.

First Sales designs, manufactures and distributes its products under the Sterling Water Treatment and Avid Water Systems brand names, primarily for customers in the United States.

In fiscal 2018, First Sales had annual sales of approximately US$14 million. First Sales’ operating results will now be reported in Franklin Electric’s Water Systems segment beginning in the third quarter of 2019.

Don Kenney, president of Franklin’s North America Water Systems business unit, said: “First Sales has developed industry-leading products for the professional installer of in-home and commercial water treatment systems. These products are sold through some of the same channels as Franklin’s existing products, and we look forward to continuing to serve First Sales’ customers with best in class quality, service, availability, innovation and cost.”

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