LADWP selects SeeBeyond to integrate CRM platform

The Los Angeles Department of Water & Power (LADWP) has selected Siebel Systems and SeeBeyond to provide an Integrated Customer Relationship Management (ICRM) platform to enhance customer service and increase operational efficiencies.

LOS ANGELES, June 17, 2003 -- The Los Angeles Department of Water & Power (LADWP) has selected Siebel Systems and SeeBeyond to provide an Integrated Customer Relationship Management (ICRM) platform to enhance customer service and increase operational efficiencies.

As a provider of multichannel eBusiness applications software, Siebel Systems, Inc. is working with SeeBeyond for the real-time integration of its Siebel Customer Relationship Management Solution.

As the nation's largest municipally owned utility, LADWP is faced with the continuous challenges of maintaining efficient operations and providing more effective customer service.

Of the utilities in major cities across the U.S., LADWP has one of the most complex systems for collecting and distributing water to its customers. The Department is responsible for supplying the city's 3.8 million citizens with more than 22 million megawatt (mw) hours of electricity a year, as well as lighting the city's public streets and highways, powering the city's water system and selling electricity to other utilities.

"Understanding that we needed to update our customer-facing business processes and systems, we embarked on a rigorous vendor selection process," said Pamela Porter, assistant general manager in charge of the Business Process Improvement Program for LADWP. "The team of Siebel Systems, SeeBeyond, and Accenture demonstrated that they understood our business and could deliver the complete solution we needed."

With a proven set of industry-specific best practices, CRM applications, and business processes, Siebel Systems was selected to enable LADWP to manage customer programs and customer relationships and improve customer service and customer care efficiency.

Complementing Siebel Systems' solutions and demonstrating a uniquely distributed architecture able to support LADWP's high availability and volume requirements, the SeeBeyond eGate™ Integrator platform was selected to provide LADWP with the infrastructure and essential integration components to connect its various systems and applications.

In addition, the SeeBeyond eInsight™ Business Process Manager will be deployed to enable best-practice business process-driven integration solutions. Together, these solutions will be implemented by business and technology consulting partner, Accenture, and will allow LADWP to operate in real time with business process integration that spans back-office and front-office systems, within and across the enterprise.

"Our strategic alliances with partners such as Siebel Systems and Accenture remain focused on making the complex task of integration a non-issue for large, global enterprises," said Reed Henry, senior vice president of Services, Support and Alliances for SeeBeyond. "The SeeBeyond platform allows organizations such as LADWP to leverage existing technologies to operate more efficiently, reduce costs, support combined assets and communicate more effectively with customers and business partners."

Delivering mission-critical, high-availability systems for global customers, SeeBeyond has a proven track record with many leading utility and energy organizations, including: AEM Milano, ASM Brescia, Centrica, ERCOT, Halliburton, Integral Energy (Sydney), nPower, PG&E, Reliant Energy, Schlumberger Oilfield Services, TXU and Vertex.

About SeeBeyond

Drawing on 14 years of software innovation and real-world experience in integrating systems across Global 2000 organizations, SeeBeyond (Nasdaq: SBYN - News) delivers the industry's most comprehensive, standards-compliant network for the rapid assembly and deployment of enterprise-scale end-user applications built on existing systems and infrastructure. Going beyond integration, the SeeBeyond® Integrated Composite Application Network (SeeBeyond ICAN) Suite helps organizations dramatically improve business operations resulting in reduced costs, increased market share and improved customer service. SeeBeyond has more than 1,780 customers worldwide, including ABB, ABN Amro, Bausch & Lomb, BHP Billiton, The Cleveland Clinic, The Dial Corporation, DuPont, Florida Power & Light, Fluor Daniel, Fujitsu, General Motors, Hewlett-Packard, Pfizer, Samsung, Sprint, Sutter Health and United Healthcare. For more information, please visit

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