WQA Aquatech Surpasses Expectations

June 2, 2005

WQP: Could you provide a review of the outcome of this year’s WQA Aquatech USA event, exhibitors and attendees?

Peter J. Censky: The numbers are outstanding—we broke records in every category. We had 4,467 attendees and 331 companies in 599 booth spaces. In other words, each group got what they came for, attendees were able to visit a record number of vendors—some showing for the first time at our show—and the exhibitors had record numbers of attendees shopping for products.

WQP: Did the show meet WQA’s expectations and what surprised you most about it?

Censky: Our expectations were met perfectly; in fact, the biggest surprise was how closely we met—exceeded really— our own optimistic projections for the show outcome in Las Vegas. It’s important to realize that we aren’t growing this event just to have a bigger and better show; it’s all about unifying the household, commercial, industrial and the high-purity sectors of the industry. If we do that, then the show will naturally grow into what both attendees and exhibitors want and need.

WQP: What are some changes that you would like to make for WQA Aquatech USA 2006?

Censky: Quite frankly, there isn’t much we need to change. What we will be doing is growing our target sectors’ participation in the show; it will take at least three years to set this new “brand” in the minds of the industry. To succeed at this, people will have to participate in the show. This kind of trade show is considerably different from other big trade shows; neither attendees nor exhibitors will understand that difference unless they are there and actively participating in the event. We believe the great experience of our Las Vegas exhibitors will generate a “viral” enthusiasm across all sectors.

WQP: What can we expect to see different in terms of educational sessions, exhibitors? Censky: Actually, you’ll see a further expansion of things we developed for Las Vegas. For example, we worked hard at integrating truly useful educational experiences right on the show floor. This part of the show exceeded my wildest expectations. Many of the vendor-booth sessions and the Meet The Expert sessions at the WQA booth were standing room only. You’ll see even more of them at the show in Chicago in 2006. You’ll see even more exhibitors in Chicago representing a broader range of industry sectors. This year was a “trial balloon” that really succeeded, so many of the vendors who took a wait-and-see attitude missed a great show; they won’t make the same mistake in 2006.

WQP: Could you please tell us more about the partnership between WQA and RAI after your fist show together. Can exhibitors, attendees expect to see more of RAI’s participation next year and in what way?

Censky: Actually, every single aspect of this year’s show was a joint production of the Amsterdam RAI and WQA. From budgeting to venue issues to publicity—it was all a team effort that involved both organizations. And, I’m happy to say, it worked out better than either of us had a right to expect. WQA is certainly delighted. The Aquatech Amsterdam Show is fundamentally different than our North American show because the European environment is different. As time goes on, there will be more similarities in the shows—particularly in the types of exhibitors.

It is important to realize also that in the U.S., WEF and AWWA have large, very successful shows that cover the municipal clean water and waste water markets. The WQA Aquatech USA show will focus on the industrial, household, high purity, chemical treatment, and a variety of other sectors that serve end use customers. wqp

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