Making a Difference

June 29, 2006

About the author: Neda Simeonova, editor [email protected]


Do you recall your childhood days when summer seemed to last forever? For most of us, those days are long gone, and now there is barely enough time for all the must-dos on the schedule. It is easy to get wrapped up in daily tasks. And while it is impossible to make time for everything, every once in while, I think it’s important to take a step back and think about the lifeblood of our industry—the people we serve.

Since the beginning of the year, a growing number of consumers have contacted me requesting information about drinking water. From general water quality concerns to specific softener problems and even inquiries about entering the water treatment business, a steady flow of e-mails has found its way into my inbox.

Generally, it is not very common for consumers to request information from trade publications, but the Internet has changed that. More than ever, people turn to the Internet for information. “To google” is a commonly used term, and the people our industry serves are googling!

While information is readily available on the Web, there is still a lot of misinformation about water among consumers.

For example, I recently received an e-mail from a woman asking what to do about the quality of her drinking water. According to the e-mail, her local water company had been fined numerous times for not providing clean water, and excessive chlorination was a major problem. She wanted to know whether chlorine would evaporate if the water was allowed to stand, or if she should use a Brita filter to treat it.

While consumer awareness about water quality is on the rise, this e-mail is a perfect example of why our industry must continue its efforts in consumer education.

It is not enough to wait for people to call with their water problems. We must find the time in our busy schedules to reach out. I am a firm believer that our industry is in the business of improving people’s lives by providing quality water. But, it is not enough to wait for the phone call and then treat the problem. Water specialists know that just because water doesn’t smell or taste bad, that doesn’t mean it is safe to drink; however, consumers are not always aware of the hidden dangers. While municipalities do their best to provide safe drinking water, unfortunately, dilapidating distribution systems and lack of funding continue to plague even developed countries.

There are numerous programs designed specifically to assist consumers in their search for safe, quality water. The Water Quality Association, for example, has launched a new feature on its website—Find A Water Professional. This feature allows consumers to search for water professionals in their area by entering state, zip code and country. With more than 1,400 unique visits a day, the WQA website is able to help consumers in need.

In next month’s issue of Water Quality Products, we will feature an article highlighting dealers who have been contacted by consumers through the WQA Find A Water Professional feature, so be sure to look for their feedback.

Remember, when you are part of an industry that makes a difference in people’s lives, every effort counts.

Water Quality Products is Moving!

Effective Sept. 1, 2006, Water Quality Products will be moving to a new location. The new address will be:

3030 Salt Creek Lane, Suite 201 Arlington Heights, IL 60005

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