State of the Industry 2010

Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fourth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.

Research for this report was conducted and compiled by ABR Research Inc., a nationwide independent research company specializing in custom research for clients in the business-to-business publishing and marketing industries.

A random sample of 5,984 Water Quality Products subscribers received an invitation to the survey site, and 429 surveys were completed. The project was completed entirely over the Internet. A margin of error based on the 429 returned surveys is calculated to be no greater than ± 4.7 percentage points at a confidence level of 95%.

The 2010 State of the Industry survey provides a detailed assessment of the water quality industry. Different market dynamics were studied, including professional and business demographics, budgeting and purchasing involvement and expenditure, industry resources utilized and importance of industry topics.

More than four in 10 (45%) of the respondents stated they have a primary job function of executive management at their companies; an additional 21% have a marketing and sales function, followed by engineering with 14% and service with 6%.

Water Quality Products is committed to keeping our readers informed and up to date with current industry issues, and we will continue to research and report on the current state of the industry throughout the year.

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